Managing Innovation Integrating Technological Market and Organizational Change 5th edition by Joe Tidd, John Bessant ISBN 111836063X 978-1118360637

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Product details: 

ISBN 10:  111836063X

ISBN 13: 978-1118360637

Author: Joe Tidd, John Bessant

Managing Innovation is an established, bestselling text for MBA, MSc and advanced undergraduate courses on innovation management, management of technology, new product development and entrepreneurship. It is also widely used by managers in both the services and manufacturing sectors.

Now in its fifth edition, Managing Innovation has been fully revised and now comes with a fully interactive e-book housing an impressive array of videos, cases, exercises and tools to bring innovation to life.

Managing Innovation Integrating Technological Market and Organizational Change 5th Table of contents: 

Part 1: Foundations of Innovation

• Chapter 1: The Nature of Innovation
  • Defining Innovation: Types of Innovation (Product, Process, Business Model)
  • The Importance of Innovation in a Competitive World
  • Innovation as a Strategic Imperative
  • The Innovation Process: A Systems Perspective
• Chapter 2: Understanding the Innovation Context
  • Technological Change and Disruption
  • Market Dynamics and Customer Needs
  • Competitive Landscapes and Industry Structures
  • The Role of Government, Society, and Culture

Part 2: The Innovation Process

• Chapter 3: Idea Generation and Concept Development
  • Sources of Innovation (Internal, External)
  • Creativity Techniques (Brainstorming, Design Thinking)
  • Idea Screening and Selection
  • Building Innovation Teams
• Chapter 4: Technology Development and Product Design
  • Research and Development (R&D) Strategies
  • Product Development Processes
  • Prototyping and Testing
  • Managing Technological Uncertainty
• Chapter 5: Market Launch and Commercialization
  • Go-to-Market Strategies
  • Marketing and Sales
  • Pricing and Revenue Models
  • Building Customer Relationships

Part 3: Organizational Innovation

• Chapter 6: Building an Innovative Organization
  • Creating an Innovative Culture
  • Leadership for Innovation
  • Organizational Structures for Innovation (e.g., Skunkworks, Incubators)
  • Knowledge Management and Learning
• Chapter 7: Innovation and Organizational Change
  • Managing Resistance to Change
  • Building Innovation Capability
  • Developing an Innovation Strategy
• Chapter 8: Open Innovation and Collaboration
  • Open Innovation Models (Crowdsourcing, Open Source, Strategic Alliances)
  • Building Innovation Ecosystems
  • Managing Intellectual Property

Part 4: Contemporary Issues in Innovation

• Chapter 9: Digital Innovation
  • The Impact of Digital Technologies on Innovation
  • Platform Businesses and Ecosystems
  • Artificial Intelligence and Machine Learning in Innovation
• Chapter 10: Sustainable Innovation
  • Environmental Sustainability and Innovation
  • Social Innovation and Impact
  • Circular Economy and Sustainable Business Models
• Chapter 11: Innovation in the Global Context
  • Global Innovation Challenges
  • Innovation in Emerging Markets
  • Cross-Cultural Innovation

Appendices

• Appendix A: Case Studies in Innovation
• Appendix B: Tools and Techniques for Innovation Management
• Appendix C: Glossary of Terms

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