Managing Strategic Design 1st edition by Ray Holland, Busayawan Lam – Ebook PDF Instant Download/Delivery: 1137325941 , 978-1137325945
Full download Managing Strategic Design 1st edition after payment
Product details:
ISBN 10: 1137325941
ISBN 13: 978-1137325945
Author: Ray Holland, Busayawan Lam
This core textbook emphasizes the power of design management to drive corporate strategic goals, showing how design strategies can be thoughtfully formulated and managed to improve the performance of organizations. Taking an engaging and accessible approach, this book will help design students and graduates to apply new concepts of design management in their works and to use design strategically to achieve organizational visions and targets. Throughout the book’s tripartite structure – comprising an introduction to the topic, followed by sections on how strategic design can be used to support key businesses functions and how it can be used to push organisations forward – a strong link is made between design and marketing and the delivery of design-led branding.
This textbook is essential for upper level undergraduate and postgraduate students studying design management on art and design degrees. It also caters for practitioners and specialist elective modules offered on business and management, and marketing and entrepreneurship courses in business schools.
Managing Strategic Design 1st Table of contents:
Part I INTRODUCING STRATEGIC DESIGN
Chapter 1 STRATEGIC DESIGN
1.1 THE NATURE OF STRATEGIC DESIGN
1.2 TANGIBLE DESIGN VS INTANGIBLE DESIGN
1.3 DESIGN THINKING VS STRATEGIC THINKING
1.4 DESIGN MANAGEMENT
1.5 GLOSSARY
1.6 REFERENCES AND ADDITIONAL READING
1.7 ONLINE RESOURCES
Chapter 2 PLANNING STRATEGIC DESIGN
2.1 STRATEGIC DESIGN APPROACHES
2.2 STRATEGIC DEVELOPMENT TOOLS
2.3 4DS OF STRATEGIC DESIGN MANAGEMENT
2.4 CONCLUSION
2.5 STRATEGIC DESIGN TOOLKITS
2.6 GLOSSARY
2.7 REFERENCES AND ADDITIONAL READING
2.8 ONLINE RESOURCES
Part II MANAGING STRATEGIC DESIGN AT CORE BUSINESS LEVEL
Chapter 3 DESIGN-LED BRANDING
3.1 DESIGN AS A CATALYST FOR BRAND DEVELOPMENT
3.2 BRANDING MODEL EVOLUTION
3.3 DESIGN-LED BRANDING MODELS
3.4 4Ds OF DESIGN-LED BRANDING
3.5 CASE STUDY 1 – DESIGN-LED BRANDING: DESIGN BRIDGE
3.6 SUMMARY OF KEY POINTS
3.7 FURTHER CONSIDERATION
3.8 GLOSSARY
3.9 REFERENCES AND ADDITIONAL READING
3.10 ONLINE RESOURCES
Chapter 4 DESIGN- DRIVEN INNOVATION
4.1 INNOVATION THROUGH DESIGN STRATEGY & CREATIVE THINKING
4.2 CONVENTIONAL & EMERGING INNOVATION MODELS
4.3 DESIGN- DRIVEN INNOVATION MODELS
4.4 4Ds OF DESIGN- DRIVEN INNOVATION
4.5 CASE STUDY 2 – DESIGN- LED INNOVATION: PHILIPS
4.6 SUMMARY OF KEY POINTS
4.7 FURTHER CONSIDERATIONS
4.8 GLOSSARY
4.9 REFERENCES AND ADDITIONAL READING
4.10 ONLINE RESOURCES
Chapter 5 ESTABLISHING DESIGN IN THE ORGANIZATION
5.1 RELATIONSHIPS BETWEEN DESIGN AND BUSINESS
5.2 RELATIONSHIPS BETWEEN DESIGN AND STRATEGIC MANAGEMENT
5.3 ROLES OF DESIGN IN AN ORGANIZATION
5.4 DESIGN AS STRATEGIC PARTNER
5.5 4Ds OF STRATEGIC DESIGN PARTNERSHIPS
5.6 CASE STUDY 3 – DESIGN-LED MARKETING STRATEGY: BENTLEY MOTORS LIMITED
5.7 SUMMARY OF KEY POINTS
5.8 FURTHER CONSIDERATIONS
5.9 GLOSSARY
5.10 REFERENCES AND ADDITIONAL READING
5.11 ONLINE RESOURCES
Part III MANAGING STRATEGIC DESIGN TO DRIVE CHANGE
Chapter 6 DESIGN- DRIVEN ORGANIZATIONS
6.1 DESIGN AS A DRIVER FOR ORGANIZATIONAL SUCCESS
6.2 CONVENTIONAL & EMERGING BUSINESS MODELS
6.3 IMPLICATIONS OF NEW OPPORTUNITIES AND CHALLENGES
6.4 DESIGN- DRIVEN BUSINESS MODEL
6.5 CASE STUDY 4 – DESIGN- DRIVEN COMPANY: LG ELECTRONICS
6.6 SUMMARY OF KEY POINTS
6.7 FURTHER CONSIDERATIONS
6.8 GLOSSARY
6.9 REFERENCES AND ADDITIONAL READING
6.10 ONLINE RESOURCES
Chapter 7 CORPORATE RESPONSIBILITY AND DESIGN
7.1 DESIGN RESPONSIBILITY
7.2 REVIEW OF EMERGING CONCEPTS
7.3 4Ds OF DESIGN- DRIVEN TRIPLE- BOTTOM- LINE ORGANIZATION
7.4 CASE STUDY 5 – TRIPLE- BOTTOM- LINE ORGANIZATION: THE BODY SHOP
7.5 SUMMARY OF KEY POINTS
7.6 FURTHER CONSIDERATIONS
7.7 GLOSSARY
7.8 REFERENCES AND ADDITIONAL READING
7.9 ONLINE RESOURCES
Chapter 8 STRATEGIC DESIGN MODEL FOR E-BUSINESS
8.1 STRATEGY FOR THE DIGITAL AGE
8.2 IMPLICATIONS OF THE DIGITAL ECONOMY
8.3 REVIEW OF E-BUSINESS MODELS
8.4 4Ds OF DESIGN-DRIVEN E-BUSINESS
8.5 CASE STUDY 6 – DESIGN-DRIVEN E-BUSINESS: AMAZON
8.6 SUMMARY OF KEY POINTS
8.7 FURTHER CONSIDERATIONS
8.8 GLOSSARY
8.9 REFERENCES AND ADDITIONAL READING
8.10 ONLINE RESOURCES
Chapter 9 STRATEGIC DESIGN FOR THE PUBLIC AND VOLUNTARY SECTORS
9.1 DESIGN FOR CARING
9.2 DESIGN AS A DRIVER OF TRANSPORTATION
9.3 DESIGN AS A DRIVER OF HEALTHCARE
9.4 DESIGN AS A DRIVER FOR BETTER PLACES TO LIVE, WORK & PLAY
9.5 DESIGN AS A DRIVER OF EDUCATION
9.6 DESIGN AS A DRIVER OF CHARITIES
9.7 4Ds OF DESIGN-LED NOT-FOR-PROFIT ORGANIZATION
9.8 CASE STUDY 7 – DESIGN-LED NOT-FOR-PROFIT ORGANIZATION: WWF
9.9 SUMMARY OF KEY POINTS
9.10 FURTHER CONSIDERATIONS
9.11 GLOSSARY
9.12 REFERENCES AND ADDITIONAL READING
9.13 ONLINE RESOURCES
Index
People also search for Managing Strategic Design 1st :
strategic management dess
strategic design management books
balestrand strategic advisors
strategic management by dess
r & d strategic solutions