Marketing 1st edition by Dhruv Grewal Professor, Michael Levy, Shane Mathews, Paul Harrigan, Tania Bucic – Ebook PDF Instant Download/Delivery: 1760421251, 9781760421250
Full download Marketing 1st edition after payment
Product details:
ISBN 10: 1760421251
ISBN 13: 9781760421250
Author: Dhruv Grewal Professor, Michael Levy, Shane Mathews Dr, Paul Harrigan Dr, Tania Bucic Dr
Marketing 1st Table of contents:
Section 1: Assessing the Marketplace
- Overview of Marketing
- Developing Marketing Strategies
- Ethics
- Analyzing the Environment
Section 2: Understanding the Marketplace
5. Consumer Behavior
6. Business-to-Business
7. Global Markets
Section 3: Targeting the Marketplace
8. Segmenting & Targeting
9. Marketing Research
Section 4: Value Creation
10. Developing New Products
11. Managing the Product Portfolio and Branding
12. The Role of Services
Section 5: Value Capture
13. Pricing Concepts
14. Setting Prices
Section 6: Value Delivery
15. Designing the Channel and Supply Chain Management
16. Retailing
Section 7: Value Communication
17. Integrated Marketing Communication
18. Advertising
19. Personal Selling
People also search for Marketing 1st:
9 marketing strategies
8 marketing strategies
7 marketing
7 marketing strategies
Reviews
There are no reviews yet.