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Marketing Channel Strategy Global 8th Edition by ROBBERT PALMATIER ISBN 1138281085 978-1138281080

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ISBN 10: 1138281085
ISBN 13: 978-1138281080
Author:ROBBERT PALMATIER

“Marketing Channel Strategy: A Relationship Management Approach (8th Edition)” by Robbert Palmatier is a comprehensive textbook focused on the strategic management of marketing channels in a global context. The 8th edition, published in 2017, provides in-depth insights into how organizations can design, manage, and optimize their marketing channels to enhance customer satisfaction and drive business performance. It emphasizes relationship management as a key component of effective marketing channel strategy.

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