Marketing Channels 8th edition by Bert Rosenbloom- Ebook PDF Instant Download/Delivery: 0357705483 9780357705483
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Product details:
ISBN 10:0357705483
ISBN 13: 9780357705483
Author: Bert Rosenbloom
“Marketing Channels” (8th Edition) by Bert Rosenbloom is a comprehensive textbook that explores the intricacies of marketing channels and distribution systems. This edition continues to provide an in-depth understanding of how organizations can manage their distribution strategies effectively and efficiently. It highlights the role of marketing channels in delivering products and services from producers to consumers, and emphasizes the critical connections between manufacturers, wholesalers, retailers, and customers.
Marketing Channels 8th Table of contents:
Part I: MARKETING CHANNEL SYSTEMS.
1. Marketing Channel Concepts.
2. Marketing Channel Participants.
3. The Environment of Marketing Channels.
4. Behavioral Processes in Marketing Channels.
Part II: DEVELOPING THE MARKETING CHANNEL.
5. Strategy in Marketing Channels.
6. Designing Marketing Channels.
7. Selecting Channel Partners.
8. Target Markets and Channel Design Strategy.
Part III: MANAGING MARKETING CHANNELS.
9. Motivating the Channel Members.
10. Product Issues in Channel Management.
11. Pricing Issues in Channel Management.
12. Promotion in Marketing Channels.
13. Logistics and Supply Chain Management in Marketing Channels.
14. Evaluating Channel Member Performance.
Part IV: ADDITIONAL PERSPECTIVES ON MARKETING CHANNELS.
15. Online Channel Systems and Management.
16. Franchise Marketing Channels.
17. Marketing Channels for Services.
18. Global Marketing Channels.
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