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Marketing for Hospitality and Tourism 7th Edition by Philip Kotler, John Bowen, James Makens, Seyhmus Baloglu ISBN 0134151922 9780134151922

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ISBN 10: 0134151922
ISBN 13: 9780134151922
Author: Philip Kotler, John Bowen, James Makens, Seyhmus Baloglu

For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing.

Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing.

Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities.

Marketing for Hospitality and Tourism 7th Edition Table of contents:

 

Here is the Table of Contents for Marketing for Hospitality and Tourism (7th Edition) by Philip Kotler, John Bowen, James Makens, and Seyhmus Baloglu:

Table of Contents: Marketing for Hospitality and Tourism (7th Edition)

Authors: Philip Kotler, John Bowen, James Makens, Seyhmus Baloglu

Part I: Introduction to Hospitality and Tourism Marketing

  1. Chapter 1: Introduction to Hospitality and Tourism Marketing

    • Overview of the hospitality and tourism industry
    • The role of marketing in the industry
    • Key concepts in hospitality and tourism marketing

  2. Chapter 2: The Role of Marketing in Hospitality and Tourism

    • Marketing as a critical function in hospitality and tourism
    • The service characteristics of the industry
    • Strategic marketing planning for the sector

Part II: The Marketing Environment

  1. Chapter 3: Understanding the Marketing Environment

    • Analysis of external factors affecting marketing decisions
    • Social, cultural, technological, and economic influences
    • Legal, political, and environmental factors in tourism and hospitality

  2. Chapter 4: Consumer Behavior in Hospitality and Tourism

    • Theories of consumer behavior
    • How consumer behavior applies to hospitality and tourism
    • The decision-making process for travelers and guests

Part III: Marketing Research and Strategy

  1. Chapter 5: Marketing Research in Hospitality and Tourism

    • The importance of research in marketing strategy
    • Research methods for understanding consumer preferences
    • Data collection and analysis for the hospitality and tourism sector

  2. Chapter 6: Market Segmentation, Targeting, and Positioning

    • The process of segmenting markets in hospitality and tourism
    • Identifying target markets
    • Positioning hospitality and tourism services effectively

Part IV: Marketing Strategy and Planning

  1. Chapter 7: Product and Service Strategy

    • Designing hospitality and tourism products and services
    • Managing the product lifecycle
    • Service quality and customer satisfaction

  2. Chapter 8: Pricing Strategy

    • Pricing models for hospitality and tourism services
    • Factors affecting pricing decisions
    • Yield management and dynamic pricing

  3. Chapter 9: Distribution and Channel Strategy

    • Distribution strategies for hospitality and tourism
    • The role of intermediaries, online travel agencies, and direct sales
    • The impact of digital and mobile technologies on distribution

Part V: Marketing Communication and Promotion

  1. Chapter 10: Integrated Marketing Communications

    • The importance of integrated marketing communications (IMC)
    • Advertising, public relations, and promotions in hospitality and tourism
    • Social media marketing and digital strategies

  2. Chapter 11: Sales and Relationship Marketing

    • The role of personal selling in hospitality and tourism
    • Relationship marketing and customer loyalty
    • Building long-term customer relationships in service industries

Part VI: Special Topics in Hospitality and Tourism Marketing

  1. Chapter 12: Social Media and Online Marketing

    • The impact of social media on hospitality and tourism marketing
    • Strategies for engaging customers online
    • Influencer marketing and the role of user-generated content

  2. Chapter 13: Branding in Hospitality and Tourism

    • The role of branding in tourism and hospitality
    • Developing strong brand identities
    • Brand loyalty and brand equity in hospitality

  3. Chapter 14: International Marketing in Hospitality and Tourism

    • Global marketing strategies for hospitality and tourism
    • Cultural differences and international consumer behavior
    • Marketing to international tourists and global hotel chains

Part VII: The Future of Hospitality and Tourism Marketing

  1. Chapter 15: The Future of Hospitality and Tourism Marketing
    • Emerging trends in hospitality and tourism marketing
    • Sustainability and the future of tourism
    • Technology, innovation, and the future marketing landscape

Appendices

  • A: Marketing Plan Template
    • A practical guide for creating a marketing plan specific to hospitality and tourism businesses
  • B: Case Studies and Examples
    • Real-world examples from the hospitality and tourism industries
  • C: References and Suggested Readings
    • Further resources for deepening understanding of hospitality and tourism marketing

Index

  • An alphabetical listing of key terms, authors, and concepts mentioned in the book

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