Marketing for Hospitality and Tourism 8th edition by Philip Kotler, John Bowen, Seyhmus Baloglu – Ebook PDF Instant Download/Delivery: B085MDXYXB , 978-0135210079
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Product details:
ISBN 10: B085MDXYXB
ISBN 13: 978-0135210079
Author: Philip Kotler, John Bowen, Seyhmus Baloglu
For courses in hospitality sales and marketing.
Market leader in hospitality marketing around the world
Revel™ Marketing for Hospitality and Tourism is the definitive source for hospitality and tourism marketing worldwide. The best-selling authors, who are leading educators in hospitality and tourism, deliver a work grounded in theory and research. Filled with industry examples, the text explores each area of marketing for hospitality and travel and applies theoretical concepts to real-world examples and cases. Now in a Revel format, the 8th edition features a new, engaging digital marketing chapter with current applications and all-new in-class exercises, case studies, and industry examples.
Revel is Pearson’s newest way of delivering our respected content. Fully digital and highly engaging, Revel replaces the textbook and gives students everything they need for the course. Informed by extensive research on how people read, think, and learn, Revel is an interactive learning environment that enables students to read, practice, and study in one continuous experience – for less than the cost of a traditional textbook.
NOTE: Revel is a fully digital delivery of Pearson content. This ISBN is for the standalone Revel access card. In addition to this access card, you will need a course invite link, provided by your instructor, to register for and use Revel.
Marketing for Hospitality and Tourism 8th Table of contents:
1. Problem Recognition
2. General Need Description
3. Product Specification
4. Supplier Search
5. Proposal Solicitations
6. Supplier Selection
7. Order-Routine Specification
8. Performance Review
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Tags: Philip Kotler, John Bowen, Seyhmus Baloglu, Marketing for Hospitality