Marketing for Tourism Hospitality Events A Global and Digital Approach 1st edition by Simon Hudson, Louise Hudson ISBN 152641435X  9781526414359

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ISBN 10: 152641435X
ISBN 13: 9781526414359
Author: Simon Hudson, Louise Hudson

Framed within basic marketing principles, Marketing for Tourism, Hospitality & Events highlights the global shift in tourism demographics today, placing a particular emphasis on the role of digital technology and its impact on travel products and services.

Covering developments across a broad range of topics such as contemporary tourism marketing, understanding today′s consumer, and the importance of public relations and personal selling, key industry changes are captured throughout the text. ′Lessons from a Marketing Guru′ feature personal insights from real world practitioners, and ′Digital Spotlights′ highlight the ways in which social media and the Internet have transformed tourism, hospitality and events the world over.

These features are further enhanced by ′Marketing in Action′ case-studies in each chapter that highlight the international realities of tourism, hospitality and events marketing in practice. These include:

• Spiritual Tourism in Tamil Nadu, India
• Social media listening at Marriott’s headquarters in Hong Kong
• The Deer Hunt Festival in Winneba, Ghana
• Music-themed hotels in Prague, Amsterdam, Berlin and Mexico
• The promotion of Hawaii through film and television
• Dark Tourism in Vietnam

The book is complemented by a companion website featuring a range of tools and resources for lecturers and students, including PowerPoint slides, an instructor manual, a test bank of multiple choice questions and author-curated video links to make the examples in each chapter come to life.

Ideal for undergraduate and postgraduate students looking for an introductory text to marketing for tourism, hospitality and events.

Marketing for Tourism Hospitality Events A Global and Digital Approach 1st Table of contents:

Aboutthe
Companion Webbe
Prec
The of Sur
The Tour
Markeding Environment
The influence of Marketing Tou
Tandy Making
Appdating for Mic
Kay Players in the Gistual Tour Industry
influences on the Tourism Marketing Environment
Chapter Summary
Charlie Locke Keeping One Step Ahead
Factors influencing Consume
Making
Sports Events the X Games
Hotels Responding to misure Trend
Digital Marketing
Mario Take Social Media Ling to New Level
The Influence of Social Media
Change of Digi
Chapter Summary
Marketing in Action Hamilton and Job in the World Campaign
Michal Gage Globing Hour
Step in the Making Plan
From Humble to Hedonic The Gication of Add Chapter Summary
The Deer Hunt Festival Winnaa
References
Jo Ameonice Dance World Cup 3 The Tour and Hopitality Product
The Role of Events Tandy
Product Planning
Branding
Musun Go Digital
Managing the Servicescape
Cading Expe
New Produc
Approached
Pricing
Contributions of Economic
Pricing and Positioning
Pricing Strategies for New Products
Riyada Morocco
Other Pricing Strategies and Techniqu
Tourism and Hospitality Characteristics that Affect Pricing Policy
Chapter Summary
Low Cost AT
From Russia with Love Flank The Nature and Types of Dibution Channel Marketing intermedia
Shaving Economy in Kerala India
The Sharing

Alan Francis
Designing the Distribution Sy
Distribution Chang
Спарти каттау
National Brotherhood of Sulut
Рабилепсия
Kobe Louise Dendy 3 The impact of Technology on Marketing Communications
Marketing PromotionToke
The Communication Process How Communication Works
Integrated Marketing Communications in Tu
Push and PullPromotional St
Selling America to the World with
USA
Toul and Hity Advertising 10 Developing an Advertising Programme International Advertising and the Gital L
Sales Promotions
Chapter Summary
Leveraging Events to Change Destination image the Case of and the 2014 World
Ten out of for
Introduction to Public Radio
Cooperative Marketing in Sach South Africa
The Sales Process
Sales Manag
Lights Camera Action Promoting awal through Film and Television
Distan
Defining Customer Service
The ServiceProft Chain
Creating a Service Cultu
Converting up
Vall Fos Top of Their Game
Managing Servic
Service Recovery
HighProfile Sporting Events in
Рабилноста
Marketing Reach
Applied Research in Tourmand Hospitality
Applied Research in Event Tou
Stages in the Reach Process
Marketing to
Fach Methodology
Common Fachrom
Chapter Summary
Open ConSpreads to Hotels
R
Access Travel Expert Magnus Berglund
Chic in Making
ChicCon
Chic and
Portugal Golf Rich Algarve Are Saves to Achieve visibility
Mangof
CuMaking
Chapter Summary
The Ethics of Portraying War Touri
Index

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Simon Hudson,Louise Hudson,Marketing for Tourism,Digital Approach