Marketing for Tourism Hospitality and Events A Global and Digital Approach 1st edition by Simon Hudson, Louise Hudson ISBN 1473926645 978-1473926646

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Product details:

ISBN 10: 1473926645
ISBN 13: 978-1473926646
Author: Simon Hudson, Louise Hudson 

Framed within basic marketing principles, Marketing for Tourism, Hospitality & Events highlights the global shift in tourism demographics today, placing a particular emphasis on the role of digital technology and its impact on travel products and services.

Covering developments across a broad range of topics such as contemporary tourism marketing, understanding today′s consumer, and the importance of public relations and personal selling, key industry changes are captured throughout the text. “Lessons from a Marketing Guru” feature personal insights from real world practitioners, and “Digital Spotlights” highlight the ways in which social media and the Internet have transformed tourism, hospitality, and events the world over.

Marketing for Tourism Hospitality & Events A Global & Digital Approach 1st Table of contents:

Chapter1 : Introduction

Chapter 2: Content

Chapter 3: Conclusion 

Chapter 4: Appendices

Chapter 5: Glossary

Chapter 6: References 

Chapter 7: Index

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Tags: Simon Hudson, Louise Hudson, Tourism Hospitality, Digital Approach