Marketing Management: Pearson New International Edition 4th Edition by Russ Winer- Ebook PDF Instant Download/Delivery: 1292023414 978-1292023410
Full download Marketing Management: Pearson New International Edition 4th Edition after payment
Product details:
ISBN 10: 1292023414
ISBN 13: 978-1292023410
Author: Russ Winer
For undergraduate and graduate Marketing Management courses.
Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives.
Marketing Management reflects the dynamic environment inhabited by today’s marketers, helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern, strategy-based approach covers critical, fundamental topics required for professional success.
The fourth edition features Ravi Dahr of Yale University—one of the world’s leading scholars in behavioral decision-making—as a new coauthor.
Marketing Management: Pearson New International Edition 4th Table of contents:
1. Marketing and the Job of the Marketing Manager
2. A Strategic Marketing Framework
3. Marketing Research
4. Analyzing Consumer Behavior
5. Organizational Buying Behavior
6. Market Structure and Competitor Analysis
7. Product Decisions
8. New Product Development
9. Pricing
10. Communications and Advertising Strategy
11. Sales Promotion
12. Direct Channels of Distribution: Personal Selling and Direct Marketing
13. Channels of Distribution
14. Customer Relationship Management
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Russ Winer,Marketing Management,Pearson New