Marketing Management Pearson New International Edition 4th Edition by Russ Winer ISBN 1292023414 978-1292023410

Marketing Management: Pearson New International Edition 4th Edition by Russ Winer- Ebook PDF Instant Download/Delivery: 1292023414 978-1292023410
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Product details:

ISBN 10: 1292023414 
ISBN 13:  978-1292023410
Author: Russ Winer 

For undergraduate and graduate Marketing Management courses.

Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives.

Marketing Management reflects the dynamic environment inhabited by today’s marketers, helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern, strategy-based approach covers critical, fundamental topics required for professional success.

The fourth edition features Ravi Dahr of Yale University—one of the world’s leading scholars in behavioral decision-making—as a new coauthor.

Marketing Management: Pearson New International Edition 4th Table of contents:

1. Marketing and the Job of the Marketing Manager

2. A Strategic Marketing Framework

3. Marketing Research

4. Analyzing Consumer Behavior

5. Organizational Buying Behavior

6. Market Structure and Competitor Analysis

7. Product Decisions

8. New Product Development

9. Pricing

10. Communications and Advertising Strategy

11. Sales Promotion

12. Direct Channels of Distribution: Personal Selling and Direct Marketing

13. Channels of Distribution

14. Customer Relationship Management

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Russ Winer,Marketing Management,Pearson New