Marketing Planning Strategy Environment and Context 1st edition by Jim Blythe, Phil Megicks – Ebook PDF Instant Download/Delivery: 0273724711 , 978-0273724711
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Product details:
ISBN 10: 0273724711
ISBN 13: 978-0273724711
Author: Jim Blythe, Phil Megicks
Marketing Planning provides an overview of the essential elements of marketing planning with a particular emphasis on the components of the marketing planning process, whilst highlighting the three core themes of environment, strategy and context. The book features an innovative running case study which follows a company through the entire process of marketing planning, stage by stage and chapter by chapter, finishing with a completed marketing plan.
Marketing Planning Strategy Environment and Context 1st Table of contents:
Chapter1 : Introduction
Chapter 2: Content
Chapter 3: Conclusion
Chapter 4: Appendices
Chapter 5: Glossary
Chapter 6: References
Chapter 7: Index
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Tags: Jim Blythe, Phil Megicks, Marketing Planning, Strategy Environment