Marketing Research 7th Edition by Alvin Burns and Ronald Bush ISBN 0133074676 978-0133074673

Marketing Research 7th Edition by Alvin C. Burns and Ronald F. Bush – Ebook PDF Instant Download/Delivery: 0133074676 , 978-0133074673
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Product details:

ISBN 10: 0133074676 
ISBN 13: 978-0133074673
Author: Alvin C. Burns and Ronald F. Bush

Directed primarily toward undergraduate marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.

Marketing Research gives readers a “nuts and bolts” understanding of marketing research and provides them with extensive information on how to use it. This text provides the fundamentals of the statistical procedures used to analyze data without dwelling on the more complex and intricate concepts.

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Alvin Burns,Ronald Bush,Marketing Research