Marketing Research 8th Edition by Alvin Burns,Ann Veeck,Ronald Bush ISBN 0134167406 978-0134167404

Marketing Research 8th Edition by Alvin C. Burns,Ann Veeck,Ronald Bush  – Ebook PDF Instant Download/Delivery:  0134167406 , 978-0134167404
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Product details:

ISBN 10: 0134167406  
ISBN 13:  978-0134167404
Author: Alvin C. Burns,Ann Veeck,Ronald Bush  

For courses in global marketing.

Marketing Research

The Eighth Edition of Marketing Research continues to provide readers with a “nuts and bolts” introduction to the field of marketing research. Intended for readers with no prior background in marketing research, the book teaches the basic fundamental statistical models needed to analyze market data.

This new edition continues with the successful condensed and streamlined organization as the previous edition. An integrated case study throughout the text helps readers relate the material to the real world–and their future careers. All information has been updated to offer the most current insights on forces shaping marketing research, such as the impact of social media and mobile technologies.

Marketing Research 8th Table of contents:

1.Introduction to Marketing Research
2. The Marketing Research Industry
3. The Marketing Research Process and Defining the Problem and Research Objectives
4. Research Design
5. Secondary Data and Packaged Information
6. Qualitative Research Techniques
7. Evaluating Survey Data Collection Methods
8. Understanding Measurement, Developing Questions, and Designing the Questionnaire
9. Selecting the Sample
10. Determining the Size of a Sample
11. Dealing with Field Work and Data Quality Issues
12. Using Descriptive Analysis, Performing Population Estimates, and Testing Hypotheses
13. Implementing Basic Differences Tests
14. Making Use of Associations Tests
15. Understanding Regression Analysis Basics
16. Communicating Insights

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Alvin Burns,Ann Veeck,Ronald Bush,Marketing Research