Marketing Research Methodological Foundations 10th Edition by Dawn Iacobucci, Gilbert Churchill ISBN 1439081018 9781439081013

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ISBN 10: 1439081018
ISBN 13: 9781439081013
Author: Dawn Iacobucci, Gilbert Churchill 

Expect superior, balanced coverage of both qualitative and quantitative marketing research with this market-leading text from respected marketing authorities Dr. Dawn Iacobucci and Dr. Gilbert Churchill. Recognized as the classic authority for today’s marketing research, MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS, Tenth Edition, ensures the reader develops a strong conceptual as well as practical understanding of marketing research as it’s practiced today. The book’s thorough coverage of the six stages of the research process provides a solid marketing research framework while addressing topics and tools of emerging importance. New Qualtrics™ research activities and coverage of SPSS 17 offer first-hand practice with some of the most popular online survey tools used in business today. With its proven applications, clear presentation, and variety of timely cases, MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS, Tenth Edition, serves as an exceptional learning tool for today’s learners and as an invaluable reference tool for professionals throughout their careers.

Marketing Research Methodological Foundations 10th Table of contents:

Part I. Philosophy of Science

2. A Methodological Problem of Choice for 4E Research

3. A Professional Guide to Explanation. Commentary on “A Methodological Problem of Choice for 4E Research”

4. Explanatory Diversity and Embodied Cognitive Science: Reflexivity Motivates Pluralism

5. Commentary on “Explanatory Diversity and Embodied Cognitive Science: Reflexivity Motivates Pluralism”

6. Ecological Psychology, Enaction, and the Quest for an Embodied and Situated Cognitive Science

7. Normativity and the Methodology of 4E Cognition: Taking Stock and Going Forward

Part II. Ontology of the Mind

8. Extended Cognition and the Search for the Mark of Constitution – A Promising Strategy?

9. Commentary on “Extended Cognition and the Search for the Mark of Constitution – A Promising Strategy?”

10. Dissolving the Causal-Constitution Fallacy: Diachronic Constitution and the Metaphysics of Extended Cognition

11. Why Diachronic Constitution Won’t Help. Commentary on “Dissolving the Causal-Constitution Fallacy”

12. Predictive Processing and Extended Consciousness: Why the Machinery of Consciousness Is (Probably) Still in the Head and the DEUTS Argument Won’t Let It Leak Outside

13. Commentary on “Predictive Processing and Extended Consciousness”

14. Plural Methods for Plural Ontologies: A Case Study from the Life Sciences

Part III. Applications

15. Chronic Pain, Enactivism, & the Challenges of Integration

16. Affordances, the Social Environment, and the Notion of Field: State of the Debate and Methodolog

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