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Mastering Fashion Marketing (Macmillan Master Series) Tim Jackson Tim Jackson & David Shaw

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Mastering Fashion Marketing (Macmillan Master Series) by Tim Jackson; David Shaw 140391902X 978-1403919021

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Instant download Mastering Fashion Marketing (Macmillan Master Series) Tim Jackson Tim Jackson & David Shaw pdf, docx, kindle format all chapters after payment.

Product details:

  • ISBN 10: 140391902X
  • ISBN 13: 978-1403919021
  • Author: Tim Jackson; David Shaw 
This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.

Table contents:

  1. The roles of the fashion buyer and garment technologist
  2. The role of merchandising
  3. Fashion design
  4. Market planning for fashion retailing
  5. Buying and the law
  6. Merchandise planning
  7. Sourcing and supply chain management
  8. Stock management and distribution
  9. Retail formats and visual merchandising
  10. Future trends in buying and merchandising

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