The McDonaldization of Society 9th ediiton by Ritzer George – Ebook PDF Instant Download/Delivery: 1506348556 , 9781506348551
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Product details:
ISBN 10: 1506348556
ISBN 13: 9781506348551
Author: Ritzer George
The book that made “McDonaldization” part of the lexicon of contemporary sociological theory, read by hundreds of thousands of students, is now in its Ninth Edition!
George Ritzer’s seminal work of critical sociology, The McDonaldization of Society, continues to stand as one of the pillars of modern day sociological thought. Building on the argument that the fast food restaurant has become the model for the rationalization process today, this book links theory to contemporary life in a globalized world and resonates with students in a way that few other books do. Ritzer opens students’ eyes to many current issues and shows how McDonaldization’s principles apply to other settings, especially in the areas of consumption and globalization. This new edition has been significantly reoriented to reflect our experience of McDonaldization in the world of online consumption.
The McDonaldization of Society 9th Table of contents:
Chapter 1: Introduction
Chapter 2: McDonaldization Past and Present
Chapter 3: Efficiency and Calculability: Consumers 1
Chapter 4: Predictability and Control: Consumers 2
Chapter 5: Efficiency and Calculability: McJobs and Other McDonaldized Occupations 1
Chapter 6: Predictability and Control: McJobs and Other Mcdonaldized Occupations 2
Chapter 7: The Irrationality of Rationality: Traffic Jams on Those “Happy Trails”
Notes
Bibliography
Index
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Tags: Ritzer George, The McDonaldization