Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs Hardcover 1st edition by John Doerr, Larry Page – Ebook PDF Instant Download/Delivery: 0525536221, 978-0525536222
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ISBN 10: 0525536221
ISBN 13: 978-0525536222
Author: John Doerr, Larry Page
Legendary venture capitalist John Doerr reveals how the goal-setting system of Objectives and Key Results (OKRs) has helped tech giants from Intel to Google achieve explosive growth—and how it can help any organization thrive.
In the fall of 1999, John Doerr met with the founders of a start-up whom he’d just given $12.5 million, the biggest investment of his career. Larry Page and Sergey Brin had amazing technology, entrepreneurial energy, and sky-high ambitions, but no real business plan. For Google to change the world (or even to survive), Page and Brin had to learn how to make tough choices on priorities while keeping their team on track. They’d have to know when to pull the plug on losing propositions, to fail fast. And they needed timely, relevant data to track their progress—to measure what mattered.
Doerr taught them about a proven approach to operating excellence: Objectives and Key Results. He had first discovered OKRs in the 1970s as an engineer at Intel, where the legendary Andy Grove (“the greatest manager of his or any era”) drove the best-run company Doerr had ever seen. Later, as a venture capitalist, Doerr shared Grove’s brainchild with more than fifty companies. Wherever the process was faithfully practiced, it worked.
In this goal-setting system, objectives define what we seek to achieve; key results are how those top-priority goals will be attained with specific, measurable actions within a set time frame. Everyone’s goals, from entry level to CEO, are transparent to the entire organization.
The benefits are profound. OKRs surface an organization’s most important work. They focus effort and foster coordination. They keep employees on track. They link objectives across silos to unify and strengthen the entire company. Along the way, OKRs enhance workplace satisfaction and boost retention.
In Measure What Matters, Doerr shares a broad range of first-person, behind-the-scenes case studies, with narrators including Bono and Bill Gates, to demonstrate the focus, agility, and explosive growth that OKRs have spurred at so many great organizations. This book will help a new generation of leaders capture the same magic.
Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs Hardcover 1st Table of contents:
PART ONE: OKRs in Action
1: Google, Meet OKRs
2: The Father of OKRs
3: Operation Crush: An Intel Story
4: Superpower #1: Focus and Commit to Priorities
5: Focus: The Remind Story
6: Commit: The Nuna Story
7: Superpower #2: Align and Connect for Teamwork
8: Align: The MyFitnessPal Story
9: Connect: The Intuit Story
10: Superpower #3: Track for Accountability
11: Track: The Gates Foundation Story
12: Superpower #4: Stretch for Amazing
13: Stretch: The Google Chrome Story
14: Stretch: The YouTube Story
PART TWO: The New World of Work
15: Continuous Performance Management: OKRs and CFRs
16: Ditching Annual Performance Reviews: The Adobe Story
17: Baking Better Every Day: The Zume Pizza Story
18: Culture
19: Culture Change: The Lumeris Story
20: Culture Change: Bono’s ONE Campaign Story
21: The Goals to Come
DEDICATION
RESOURCE 1: Google’s OKR Playbook
RESOURCE 2: A Typical OKR Cycle
RESOURCE 3: All Talk: Performance Conversations
RESOURCE 4: In Sum
RESOURCE 5: For Further Reading
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