Media and Culture An Introduction to Mass Communication 11th Edition by Richard Campbell, Christopher Martin, Bettina Fabos ISBN 1319058515 9781319058517

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Product details:

ISBN 10: 1319058515
ISBN 13: 978-1319058517
Author: Richard Campbell, Christopher Martin, Bettina Fabos

Media & Culture: An Introduction to Mass Communication 11th Edition: As media becomes a part of our everyday experience, it’s important to have the right tools and resources to navigate the merging worlds of text, audio, and visual media found in Media & Culture.

Media & Culture: An Introduction to Mass Communication 11th Table of contents:

1 Media, Culture, and Communication: A Critical Approach

Part 1: Interactive Media

2 The Internet, Social Media, and AI

3 Digital Gaming and the Media Playground

Part 2: Sounds and Images

4 Sound Recording and Popular Music

5 Popular Radio and the Origins of Broadcasting

6 Television: From Broadcasting to Streaming

7 Movies and Visual Storytelling

Part 3: Words and Pictures

8 Newspapers and Magazines: From Print to Digital Brands

9 Books and the Power of Print

Part 4: Strategic Communication

10 Advertising and Commercial Culture

11 Public Relations and Framing the Message

Part 5: Democratic Expression and the Mass Media

12 Media Economics and the Global Marketplace

13 The Culture of Journalism: Values, Ethics, and Democracy

14 Why and How to Do Media Research

15 Legal Controls and Freedom of Expression

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