Media From Chaos to Clarity Five Global Truths That Make Sense of a Messy Media World 1st edition by Judy Franks ISBN 0983466238 978-0983466239

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Product details:

ISBN 10: 0983466238
ISBN 13: 978-0983466239
Author:  Judy Franks

What happens when you apply old-school thinking to a new media world? Absolutely nothing! Media: From Chaos to Clarity strips away the bias of a bygone era and offers readers a compass to navigate an exciting and messy media world. The Five Global Truths were introduced in 2011. Today, we have more evidence that these Truths can guide us as we travel through Media Chaos. Franks takes us on a journey that celebrates bold pioneers and describes the bumpy ride as we learn to let go of outdated beliefs. Forget the battle of old vs. new media. Rather, Franks describes a media ecosystem where the media collaborate, consumers accelerate great content and where bold pioneers who break old rules realize exponential results.

Media From Chaos to Clarity Five Global Truths That Make Sense of a Messy Media World 1st Table of contents:

Chapter1 : Introduction

Chapter 2: Content

Chapter 3: Conclusion 

Chapter 4: Appendices

Chapter 5: Glossary

Chapter 6: References 

Chapter 7: Index

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Tags: Judy Franks, Messy Media, Clarity Five, Make Sense