Media Now Understanding Media Culture and Technology 9th Edition by Joseph Straubhaar, Robert LaRose, Lucinda Davenport 9798214348742

Media Now Understanding Media Culture and Technology 9th Edition by Joseph Straubhaar, Robert LaRose, Lucinda Davenport – Ebook PDF Instand Download/DeliveryISBN: 9798214348742 
Full dowload Media Now Understanding Media Culture and Technology 9th Edition after payment

Product details:

ISBN-13 ‏ : ‎ 9798214348742

Author: Joseph Straubhaar, Robert LaRose, Lucinda Davenport

Packed with up-to-date examples and the most current coverage available, MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 9e encourages students to think critically about the media and its effects on culture by providing them with a thorough understanding of how media technologies develop, operate, converge, and affect society. The text offers a comprehensive introduction to today’s global media environment and ongoing developments in technology, culture, and critical theory that continue to transform the rapidly evolving industry. Focusing on the essential history, theories, concepts, and technical knowledge, MEDIA NOW develops students’ media literacy skills to prepare them for careers in the expanding fields of the Internet, interactive media, and traditional media industries. In addition to new infographics and illustrations, the cutting-edge Ninth Edition includes the latest developments and trends in social media, e-publishing, policy changes for Internet governance, online privacy protection, online ad exchanges, the changing video game industry, and much more.

Media Now Understanding Media Culture and Technology 9th Table of contents:

Part 1. Media Now
Chapter 1. The Changing Media
The Media in Our Lives
Media in a Changing World
Merging Technologies
Changing Industries
Changing Lifestyles
Shifting Regulations
Rising Social Issues
Changing Media Throughout History
Pre-Agricultural Society
Agricultural Society
Industrial Society
Information Society
Changing Conceptions of the Media
The SMCR Model
Types of Communication
What Are the Media Now?
Summary & Review.
Thinking Critically about the Media
Key Terms
Chapter 2. Media and Society
Understanding the Media
Media Economics
Mass Production, Mass Distribution
The Benefits of Competition
Media Monopolies
The Profit Motive
How Media Make Money
From Mass Markets to Market Segments
New Media Economics
Critical Studies
Political Economy
Feminist Studies
Ethnic Media Studies
Media Criticism
Diffusion of Innovations
Why Do Innovations Succeed?
How Do Innovations Spread?
What Are the Media’s Functions?
Media and Public Opinion
Gatekeeping
Agenda Setting
Framing
Technological Determinism
The Medium Is the Message
Technology as Dominant Social Force
Media Drive Culture
Summary & Review.
Thinking Critically About the Media
Key Terms
Part 2. The Media
Chapter 3. Books and Magazines
History: The Printing to Digital Evolution
Early Print Media
The Gutenberg Revolution
The First American Print Media
Magazines Compete with Other Media
Book Publishing Giants
Technology Trends: From Chapbook to E-Book
After Gutenberg
Publishing in the Information Age
E-Publishing
Industry: Going Global
Magazine Economics
Magazine Circulation and Advertising Trends
Magazine Distribution and Marketing
Magazine Industry: Individual Owners to Conglomerates
The Economics of Book Publishing
Book Publishing Houses
Bookstores
Book Readers and Purchasers
What’s to Read? Magazine and Book Genres
Magazines for Every Taste
Book Publishing
Media Literacy
New Literacies, Old Literacies
Books as Ideas, Books as Commodities
Redefining the Role of Magazines
Intellectual Property and Copyright
Public Libraries, Freedom of Speech, and the First Amendment
Summary & Review.
Thinking Critically about the Media
Key Terms
Chapter 4. Print to Digital Newspapers
History: Journalism in the Making
Newspapers Emerge
The Colonial and Revolutionary Freedom Struggles
The First Amendment
Diversity in the Press
The Penny Press
Following the Frontier
War Coverage
The New Journalism
Yellow Journalism
Responsible Journalism
Muckraking
The Effect of Chain Ownership and Conglomerates
Professional Journalism
News Media Compete for Audiences and Advertisers
A New Business Model for the Information Age
The Watchdogs
Technology Trends: Roll the Presses!
Newsgathering Trends
Convergence
Production Trends
Online and Mobile News
Industry: The News Landscape
Content: Turning the Pages
Newspaper Mobile Apps and Websites
Entrepreneurials: Citizen Journalism and Citizen News
Chain Ownership and Conglomerates
Media Literacy: Responsible Reporting
Political Economy: Local Monopolies on the News
Freedom of Speech and the First Amendment
Ethics
Public’s Right to know versus Individual Privacy
Being a Good Watchdog Today
Defining News
News Editors and Gatekeeping
Summary & Review.
Thinking Critically about the Media
Key Terms
Chapter 5. Recorded Music
History: From Roots to Records
The Victrola
Early Recorded Music
Big Band and the Radio Days
Big Band Music and the World War II Generation
New Musical Genres
Rock and Pop History
The Record Boom and Pop Music
The Rock Revolution Will Be Segmented
Digital Recording
Music on the Internet
Technology Trends: Let’s Make Music
New Digital Formats
Sinking the Pirates
Streaming and Cloud Music Services
Social Music Media
Industry: The Suits
The Recording Industry
Media Literacy: Who Controls the Music?
Recorded Music in the Age of the New Media Giants
Sharing or Stealing?
Pity the Poor, Starving Artists
Getting Distributed Means Getting Creative
Music Censorship?
Global Impact of Pop Music Genres
Summary & Review.
Thinking Critically about the Media
Key Terms
Chapter 6. Radio
History: How Radio Began
Save the Titanic: Wireless Telegraphy
Regulation of Radio
Broadcasting Begins
BBC, License Fees, and the Road Not Taken
Radio Networks
Paying for Programming: The Rise of Radio Networks
Radio Network Power
Competition from Television
Networks Fall, Disc Jockeys Rule
The FM Revolution
Local DJs Decline: A New Generation of Network Radio
New Genres: Alternative, Rap, and Hip-Hop Radio
Radio in the Digital Age
Technology Trends: Inside Your Radio
From Marconi’s Radio to Your Radio
High-Definition Radio
Satellite Radio Technology
Internet Radio Technology
Weighing Your Digital Radio Options
Industry: Radio Stations and Groups
Radio in the Age of the New Media Giants
Inside Radio Stations
Noncommercial Radio
Genres around the Dial
Radio Formats
The Role of Radio Ratings
Music Genres and Radio Formats
Talk Radio
National Public Radio
Radio Programming Services
Media Literacy: The Impact of the Airwaves
Who Controls the Airwaves?
Concentrating Ownership, Reducing Diversity?
You Can’t Say That on the Radio
Who Owns the Music?
Summary & Review.
Thinking Critically about the Media
Key Terms
Chapter 7. Film and Home Video
History: Golden Moments of Film
How to Use Images: Silent Films Set the Patterns
Setting Up a System: Stars and Studios
How to Use Sound: Look Who’s Talking
The Peak of Movie Impact?
The Studio System: The Pros and Cons of Vertical Integration
Film Faces Television, 1948 to 1960
Studios in Decline
Hollywood Meets HBO
Movies Go Digital
Technology Trends: Making Movie Magic
Movie Sound
Special Effects
The Digital Revolution
Movie Viewing
The Film Industry: Making Movies
The Players
Independent Filmmakers
The Guilds
Film Finance
Film Distribution
Telling Stories: Film Content
Team Effort
Finding Audience Segments
Media Literacy: Film and Your Society
Violence, Sex, Profanity, and Film Ratings
Viewer Ethics: Film Piracy
Summary & Review.
Thinking Critically About the Media
Key Terms
Chapter 8. Television
History: TV Milestones
Television Is Born
The Golden Age
Into the Wasteland
Television Goes to Washington
The Rise of Cable
The Big Three in Decline
Television in the Information Age
Technology Trends: From a Single Point of Light
Digital Television is Everywhere
Video Recording
Video Production Trends
New TV Horizons
Industry: Who Runs the Show?
Video Production
National Television Distribution
Local Television Distribution
Noncommercial Stations
Television Advertisers
Genres: What’s on TV?
Broadcast Network Genres
What’s on Cable?
PBS Programming
Programming Strategies
Media Literacy: Out of the Wasteland?
The New Television Hegemony
Is It Time to Cut the Cable Cord?
Is Television Decent?
Children and Television
Will Public Television Survive?
Television Needs You!
Summary & Review.
Thinking Critically about the Media
Key Terms
Chapter 9. The Internet
History: Spinning the Web
The Web Is Born
The Dot-Com Boom
Reining in the Net
Old Media in the Internet Age
The Rise and Decline of Social Media
Technology Trends: Following Moore’s Law
Computer Technology Trends
Network Technology Trends
Internet Trends
Industry: David versus Goliath
Computer Toy Makers
Where Microsoft Rules
Internet Service Providers
Content Providers
Internet Organizations
Content: What’s on the Internet?
Electronic Publishing
Entertainment
Online Games
Portals
Search Engines
Social Media
Blogs
Electronic Commerce
What Makes a Good Web Page?
Media Literacy: Getting the Most out of the Internet
Does Information Want to Be Free?
Closing the Digital Divide
Government: Hands Off or Hands on?
Online Safety
Summary & Review.
Thinking Critically about the Media
Key Terms
Chapter 10. Public Relations
History: From Press Agentry to Public Relations
Civilization and Its Public Relations
The American Way
The Timing Was Right
PR Pioneers in the Modern World
Public Relations Matures
The New Millennium Meltdown
Global Public Relations
Technology Trends: Tools for Getting the Job Done
Traditional Tools
New Tools
Social Media
PR Databases
Industry: Inside the PR Profession
PR Agencies and Corporate Communications
Elements of Successful Public Relations
Professional Resources
PR Functions and Forms
PR Functions
The Publics of Public Relations
Four Models of Public Relations
Media Literacy: Making Public Relations Ethical and Effective
Personal Ethics in the Profession
Crisis Communications Management
Private Interests versus the Public Interest
Professional Development
Use of Research and Evaluation
Summary & Review.
Thinking Critically about the Media
Key Terms
Chapter 11. Advertising
History: from Handbills to Social Media
Advertising in America
The Origins of the Advertising Profession
The Rise of Broadcast Advertisers
Hard Sell versus Soft Sell
The Era of Integrated Marketing Communication
Advertising Now
Technology: New Advertising Media
Advertising in Cyberspace
Social Networking Sites: Advertisers’ New Frontier
They Have Our Number
E-Commerce
Smartphone Advertising
Advertising Everywhere
Industry: Inside the Advertising Industry
Advertisers
Inside the Advertising Agency
Advertising Media
Advertising Research
Content: Advertising’s Forms of Persuasion
Mining Pop Culture
Consumer-Generated Content
Relationship Marketing
Direct Marketing
Targeting the Market
Understanding Consumer Needs
The Changing Nature of The Consumer
Importance of Diversity
Global Advertising
Media Literacy: Analyzing Advertising
Hidden Messages
Privacy
Deception
Advertising Harmful Products
Children and Advertising
Summary & Review.
Thinking Critically about the Media
Key Terms
Chapter 12. The Third Screen: Smartphones and Tablets
History: Better Living through Telecommunications
The New Media of Yesteryear
The Rise of MA Bell
The Telephone and Society
Cutting the Wires
The Government Steps Aside
The Third Screen Arrives
Media on the Third Screen
Technology Trends: Digital Wireless World
From Analog to Digital
Digital Networks
Mobile Networks
Industry: The Telecom Mosaic
The Wireline Industry
The Wireless Industry
Satellite Carriers
Content: There’s an App for Us
Wireless Apps
Location-Based Services
Wireline Apps
Media Literacy: Service for Everyone?
Set My Cell Phone Free!
Consumer Issues in Telecommunications
Whose Subsidies Are Unfair?
Who Controls the Airwaves?
All of Our Circuits Are … Destroyed
Big Brother Is Listening
Privacy on the Line
Summary & Review.
Thinking Critically about the Media
Key Terms
Chapter 13. Video Games
History: Getting Game
Opening Play
Home Game
Personal Computers Get in the Game
Gear Wars
Games and Society: We Were Not Amused
The New State of Play
Technology Trends: The Next Level
Generations
No More Consoles?
No More Button Pushing?
No More Screens?
No More Rules?
Industry: The Game Players
Gear Makers
Game Publishers
Game Developers
Selling the Game
Video Game Genres: Rules of the Game
Media Literacy: Spoiling the Fun: Video Game Literacy
Beyond Barbie
More Addictive than Drugs?
More Harmful than TV?
Serious Games?
Summary & Review.
Thinking Critically about the Media
Key Terms
Part 3. Media Issues
Chapter 14. Media Uses and Impacts
Bashing the Media
Studying Media Impacts
Contrasting Approaches
Content Analysis
Experimental Research
Survey Research
Ethnographic Research
Theories of Media Usage
Uses and Gratifications
Learning Media Behavior
Computer-Mediated Communication
Theories of Media Impacts
Media as Hypodermic Needle
The Multistep Flow
Selective Processes
Social Learning Theory
Cultivation Theory
Priming
Agenda Setting
Catharsis
Critical Theories
Media and Antisocial Behavior
Violence
Prejudice
Sexual Behavior
Drug Abuse
Communications Media and Prosocial Behavior
Information Campaigns
Informal Education
Formal Education
The Impacts of Advertising
The Impacts of Political Communication
Understanding Societal Impacts
Communications Media and Social Inequality
Media and Community
Health and Environment
Media and the Economy
Summary & Review.
Thinking Critically about the Media
Key Terms
Chapter 15. Media Policy and Law
Guiding the Media
Communications Policies
Freedom of Speech
Protecting Privacy
Protecting Intellectual Property
Ownership Issues
Universal Service
Who Owns the Spectrum?
Technical Standards
The Policy-Making Process
Federal Regulation and Policy Making
State and Local Regulation
Lobbies
The Fourth Estate
Summary & Review.
Thinking Critically about the Media
Key Terms
Chapter 16. Media Ethics
Ethical Thinking
Ethical Principles
Thinking Through Ethical Problems: Potter’s Box
Codes of Ethics
Corporate Ethics
Making Ethics Work
Ethical Issues
Journalism Ethics
Ethical Entertainment
Social Media Ethics
Public Relations Ethics
Advertising Ethics
Research Ethics
Consumer Ethics
Summary & Review.
Thinking Critically about the Media
Key Terms
Chapter 17. Global Communications Media
Acting Globally, Regionally, and Nationally
Regionalization
Cultural Proximity
National Production
The Global Media
News Agencies
Radio Broadcasting
Music
Film
Video
Television
Cable and Satellite TV

People also search for Media Now Understanding Media Culture and Technology 9th:

understanding media culture and technology
    
what is media culture
    
media messages and media effects
    
understanding media and culture book
    
how do you think media tools impact media messaging