Media Planning & Buying in the 21st Century 2nd edition by Ronald Geskey – Ebook PDF Instant Download/Delivery: 148193872X, 978-1481938723
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Product details:
ISBN 10: 148193872X
ISBN 13: 978-1481938723
Author: Ronald Geskey
Want a job in advertising? Well, the marketing and media revolution continues unabated! Advertising media planning also continues in its transition to integrated marketing communications.
Media Planning & Buying in the 21st Century is the most comprehensive, up to date, and easy to read media book available.
Introducing the Second Edition (January 2013) of Media Planning & Buying in the 21st Century! Written for college students and early career professionals, the book is a how to media planning & buying textbook and reference.
The second edition is updated with new industry trends for marketing and markets, traditional and digital media, including internet marketing, social media and a whole new chapter on Media Sales, a major source of ad jobs.
Says Lou Schultz, a one-man media think tank and former CEO of Interpublic’s Initiative Media:
“Ron’s book is a remarkable effort to support the way academia must evolve if it is to keep pace with business practices. It is difficult to write an introductory book on any subject, let alone media, without becoming entangled in the tapestry and constraints of history. I think Ron has succeeded. He has changed the framework of the discussion from what I would call pigeonhole thinking to an ecumenical presentation of how the future will shape the perception and use of advertising and media in the 21st Century.”
Media Planning & Buying in the 21st Century 2nd Table of contents:
Chapter1 : Introduction
Chapter 2: Content
Chapter 3: Conclusion
Chapter 4: Appendices
Chapter 5: Glossary
Chapter 6: References
Chapter 7: Index
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Tags: Ronald Geskey, Media Planning, 21st Century