Media Programming Strategies and Practices 9th Edition by Susan Eastman, Douglas Ferguson ISBN 1111344477 9781111344474

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Product details:

ISBN 10: 1111344477

ISBN 13: 978-1111344474

Author:  Susan Eastman, Douglas Ferguson 

Media Programming : Strategies and Practices 9th Edition: Current, relevant, and student-friendly, MEDIA PROGRAMMING delivers the most accurate coverage of the techniques and strategies used in the programming industry today. Reflecting the latest developments from real-world practice, this market-leading text covers all aspects of media programming for broadcast and cable television, radio, and the Internet with clear illustrations and examples to which you can relate. It offers in-depth coverage of emerging trends, including multiplatform strategies, cross-media, new media, high definition media, new programming strategies, and wireless and pay-per-view media. It explains how programs (units of content) are selected (or not selected), arranged, evaluated and promoted with the need to consider pressures from technology, financing, regulations, policies, and marketing. Covering the latest trends and issues in the industry, MEDIA PROGRAMMING includes practical examples, insight from noted industry authorities, a useful website, and an expanded glossary to reflect the latest trade jargon and practices.

 

Media Programming : Strategies and Practices 9th Edition Table of contents:

Part One: Introduction to Programming 1

1. A Scaffold for Programmers 3

Part Two: Frameworks for Media Programming 43

2. Prime-Time Network Programming Strategies 45
3. Multichannel Television Strategies 91
4. Online Television Strategies 128

Part Three: Understanding Key Processes 155

5. Program and Audience Research and Ratings 157
6. Syndication for Stations, Cable, and Online 206

Part Four: Television Programming Practices 243

7. Non-Prime-Time Network Programming 245
8. Television Station Programming Strategies 271
9. Basic and Premium Subscription Programming 303
10. Public Television Programming 340

Part Five: Audio Programming Practices 375

11. Music Radio Programming 377
12. Information Radio Programming 429

 

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