Media Strategies 1st edition by Jane Johnston, Katie Rowney 1000246590 9781000246599

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Product details:

ISBN-10 ‏ : ‎1000246590 

ISBN-13 ‏ : ‎ 9781000246599

Author:  Jane Johnston, Katie Rowney

Media Strategies maps the complex and disruptive media environment for the communication professional and provides the tools and methods to work effectively within it. Increasingly, communication professionals need to be accomplished content managers, capable of employing an arsenal of multi-media tactics across different platforms. This book presents new and innovative approaches to media relations, brand journalism and content management, providing practitioners with the tools to creatively develop, share and deliver strategic media assets and ideas that cut through the cluttered digital environment. 

 

Media Strategies 1st Table of contents:

1 Managing content, platforms and relationships in a transmedia environment

2 Media theories, concepts and ideas

3 Working with journalists and influencers

4 Social networks

5 Audiences, analytics and measuring outcomes

6 Media releases and centres

7 Media ‘pressers’, events and training

8 Visual content

9 Transmedia storytelling

10 Working with complex topics and experts

11 Law, regulation and ethics in media practice

12 Media in issues and crisis management

 

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