MediaSport Also Available As A Printed Book 1st edition by Lawrence Wenner 0415140404 9780415140409

Part one The Mediasport Playing Field

1 Playing the Mediasport Game

2 Media Sport: Technology and the Commodification of Postmodern Sport

3 Mediasport Studies: Key Research and Emerging Issues

Part Two Media sport Institutions

4 Circuits of Promotion: Media, Marketing and the Globalization of Sport

5 The Evolving Television Sports Marketplace

6 Women, sport, and Media Institutions: Issues in Sports Journalism and Marketing

7 Sports Journalism, Ethics, and Olympic Athletes’ Rights

Part three Media sport Texts

8 Come Together: sport, Nationalism, and the Media Image

9 The Sports Hero Meets Mediated Celebrityhood

10 Race and Ethnicity in US Sports Media

11 The Media Image of sport and Gender

12 Media Treatment of Female Athletes: Issues of Gender and Sexualities

13 Prometheus Unbound: Constructions of Masculinity in the Sports Media

Part four Media sport Audiences

14 Reading the Sports Media Audience

15 Watching Sports on Television: Audience Experience, Gender, Fanship, and Marriage

16 Violence and the Enjoyment of Media Sports

17 Extending the Sports Experience: Mediations in Cyberspace