Meetings Expositions Events and Conventions An Introduction to the IndustryGlobal Edition 4th by George Fenich ISBN 1292093765 9781292093765

Meetings, Expositions, Events and Conventions: An Introduction to the Industry, Global Edition 4th Edition by George G. Fenich Ph.D.  – Ebook PDF Instant Download/Delivery: 1292093765 , 978-1292093765 
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Product details:

ISBN 10:   1292093765
ISBN 13: 978-1292093765 
Author:   George G. Fenich Ph.D. 

For use in events and convention management courses

Experience the World of Meetings, Expositions, Events, and Conventions

Meetings, Expositions, Events, and Conventions: An Introduction to the Industry acquaints students with the burgeoning field of event planning. Constructed with the Delphi method based on the opinions of experts and educators, the text is divided into the most up-to-date and relevant topics of the MEEC world.

A comprehensive overview of all aspects of the MEEC industry, the Fourth Edition is the ideal text with which to introduce newcomers to this broad field. The text features case studies and examples that help students relate the material to a future career in Event Planning, as well as major trends in this fast-growing field.

Meetings Expositions Events and Conventions An Introduction to the IndustryGlobal Edition 4th Table of contents:

PART 1 Introduction

Chapter 1 Introduction to the Meetings, Expositions, Events, and Conventions Industry (MEEC)

Chapter 2 Meeting, Exhibition, Event, and Convention Organizers and Sponsors

PART 2 Key Players

Chapter 3 Destination Marketing Organizations (DMOs)

Chapter 4 Meeting and Convention Venues

Chapter 5 Exhibitions

Chapter 6 Service Contractors

Chapter 7 Destination Management Companies

Chapter 8 Special Events Management

PART 3 Important Elements in Meeting, Exposition, Event, and Convention Planning

Chapter 9 Planning and Producing MEEC Gatherings

Chapter 10 Food and Beverage

Chapter 11 Legal Issues in the MEEC Industry

Chapter 12 Technology and the Meeting Professional

Chapter 13 Green Meetings and Social Responsibility

Chapter 14 International Aspects in MEEC

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