Meetings, Expositions, Events and Conventions: An Introduction to the Industry, Global Edition 4th Edition by George G. Fenich Ph.D. – Ebook PDF Instant Download/Delivery: 1292093765 , 978-1292093765
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Product details:
ISBN 10: 1292093765
ISBN 13: 978-1292093765
Author: George G. Fenich Ph.D.
For use in events and convention management courses
Experience the World of Meetings, Expositions, Events, and Conventions
Meetings, Expositions, Events, and Conventions: An Introduction to the Industry acquaints students with the burgeoning field of event planning. Constructed with the Delphi method based on the opinions of experts and educators, the text is divided into the most up-to-date and relevant topics of the MEEC world.
A comprehensive overview of all aspects of the MEEC industry, the Fourth Edition is the ideal text with which to introduce newcomers to this broad field. The text features case studies and examples that help students relate the material to a future career in Event Planning, as well as major trends in this fast-growing field.
Meetings Expositions Events and Conventions An Introduction to the IndustryGlobal Edition 4th Table of contents:
PART 1 Introduction
Chapter 1 Introduction to the Meetings, Expositions, Events, and Conventions Industry (MEEC)
Chapter 2 Meeting, Exhibition, Event, and Convention Organizers and Sponsors
PART 2 Key Players
Chapter 3 Destination Marketing Organizations (DMOs)
Chapter 4 Meeting and Convention Venues
Chapter 5 Exhibitions
Chapter 6 Service Contractors
Chapter 7 Destination Management Companies
Chapter 8 Special Events Management
PART 3 Important Elements in Meeting, Exposition, Event, and Convention Planning
Chapter 9 Planning and Producing MEEC Gatherings
Chapter 10 Food and Beverage
Chapter 11 Legal Issues in the MEEC Industry
Chapter 12 Technology and the Meeting Professional
Chapter 13 Green Meetings and Social Responsibility
Chapter 14 International Aspects in MEEC
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