Meggs History of Graphic Design 5th Edition by Philip Meggs, Alston Purvis 1118922247 978-1118922248

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ISBN-10 ‏ : ‎ 1118922247

ISBN-13 ‏ : ‎ 978-1118922248

Author: Philip B. Meggs, Alston W. Purvis

NOTE: This ISBN Includes Access card and not the Print Book The Interactive Resource Center is an online learning environment where instructors and students can access the tools they need to make efficient use of their time, while reinforcing and assessing their understanding of key concepts for successful understanding of the course. The online Interactive Resource Center contains resources tied to the book, such as: Interactive Resources: • Flashcards featuring images from book for image identification self-study • Self-test assessment by chapter • Image Gallery featuring key designers and their work Downloadable Resources: • Indices of key terms and people ***Winner of the First-Ever QED (Quality, Excellence, Design) award by Digital Book World** With more than 1,400 high-quality images throughout—many new or newly updated—Meggs’ History of Graphic Design, Fifth Edition provides a wealth of visual markers for inspiration and emulation. For professionals, students, and everyone who works with or loves the world of graphic design, this landmark text will quickly become an invaluable guide that they will turn to again and again.

 

Meggs’ History of Graphic Design 5th Table of contents:

Part I The Prologue to Graphic Design 1
The visual message from prehistory through the medieval era

1 The Invention of Writing 5

2 Alphabets 21

3 The Asian Contribution 35

4 Illuminated Manuscripts 49

Part II A Graphic Renaissance 69
The origins of European typography and design for printing

5 Printing Comes to Europe 73

6 The German Illustrated Book 85

7 Renaissance Graphic Design 103

8 An Epoch of Typographic Genius 129

Part III The Bridge to the Twentieth Century 147
The Industrial Revolution: The impact of industrial technology upon visual communications

9 Graphic Design and the Industrial Revolution 151

10 The Arts and Crafts Movement and Its Heritage 187

11 Art Nouveau 209

12 The Genesis of Twentieth-Century Design 245

Part IV The Modernist Era 265
Graphic design in the first half of the twentieth century

13 The Influence of Modern Art 269

14 Pictorial Modernism 291

15 A New Language of Form 316

16 The Bauhaus and the New Typography 345

17 The Modern Movement in America 371

Part V The Age of Information 391
Graphic design in the global village

18 The International Typographic Style 397

19 The New York School 415

20 Corporate Identity and Visual Systems 439

21 The Conceptual Image 465

22 Postmodern Design 491

23 National Visions within a Global Dialogue 513

24 The Digital Revolution—and Beyond 571

 

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