Merchandising Mathematics for Retailing 5th Edition by Cynthia Easterling, Ellen Flottman, Marian Jernigan, Beth Wuest – Ebook PDF Instant Download/Delivery: 0132724162 , 978-0132724166
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Product details:
ISBN 10: 0132724162
ISBN 13: 978-0132724166
Author: Cynthia Easterling, Ellen Flottman, Marian Jernigan, Beth Wuest
Written by experienced retailers, Merchandising Mathematics for Retailing, 5/e introduces students to the essential principles and techniques of merchandising mathematics, and explains how to apply them in solving everyday retail merchandising problems. Instructor- and student-friendly, it features clear and concise explanations of key concepts, followed by problems, case studies, spreadsheets, and summary problems using realistic industry figures. Most chapters lend themselves to spreadsheet use, and skeletal spreadsheets are provided to instructors within the Instructor’s Manual. This edition is extensively updated to reflect current trends, and to discuss careers from the viewpoint of working professionals. It adds 20+ new case studies that encourage students to use analytic skills, and link content to realistic retail challenges. This edition also contains a focused discussion of profitability measures, and an extended discussion of assortment planning.
Merchandising Mathematics for Retailing 5th Table of contents:
1 Introduction
Objectives
Key Points
Career Corners
Kathleen Hayman, Barnes & Noble College Booksellers, Inc.
Annette Repasch, Stage Stores, Inc.
Retailing and Merchandising Defined
Five “Rights” of Merchandising
Merchandising by Manufacturers and Wholesalers
Retail Store Organization
The Merchandising Function
Centralized Merchandising
Organization of the Merchandising Division
Decentralized Merchandising Organization
Retail Merchandising by Manufacturers
Relationship of Merchandising to Other Divisions
Financial Control Division
Operations Division
Human Resources Division
Sales Promotion Division
Importance of Mathematics to Buying and Merchandising
Measuring the Buyer’s Efficiency
Importance of Profit
Definitions
Student Activity
Discussion Questions
2 Basic Merchandising Mathematics
Objectives
Key Points
Career Corners
Lawrence William Patterson, Target Corporation
Ashley Fairley, D2 Showroom
Basic Arithmetic Pretest
Decimals
Adding and Subtracting Decimals
Multiplying Decimals
Dividing Decimals
Rounding Decimals
Practice Problems Exercise 2.1
The Unit Measure
Practice Problems Exercise 2.2
Percents
Basic Percentage Calculations
Practice Problems Exercise 2.3
Using Percents
Finding Percentage Amount
Practice Problems Exercise 2.4
Finding the Percent
Practice Problems Exercise 2.5
Finding the Base
Practice Problems Exercise 2.6
Calculating Percent Increase or Decrease
Practice Problems Exercise 2.7
Definitions
Summary Problems
3 Profitability
Objectives
Key Points
Career Corners
Merle Mack, Kohl’s Department Stores
David Schwarz, The TJX Companies, Inc.
Relationship of Basic Factors
Practice Problems Exercise 3.1
Basic Profit Factors
Net Sales
Practice Problems Exercise 3.2
Cost of Merchandise Sold
Operating Expenses
Expense Control
Profit Performance Improvement
Performance Measures
Human Resource Productivity
Selling Cost
Units per Transaction
Sales per Transaction
Sales per Employee Hour
Sales per Full-Time Employee Equivalent
Practice Problems Exercise 3.3
Space Productivity
Sales per Square Foot
Sales per Square Foot as a Planning Measure
Sales per Linear Foot of Shelf Space
Practice Problems Exercise 3.4
Inventory Productivity
Practice Problems Exercise 3.5
Definitions
Summary Problems
CASE STUDY 1 HOW CAN THE DEPARTMENT INCREASE PROFIT?
CASE STUDY 2 MEASURING CORPORATE SOCIAL RESPONSIBILITY THROUGH P & L STATEMENT: TENSIONS BETWEEN PRO
CASE STUDY 3 CONTEMPLATING NEW DIRECTIONS AT “THE MAD HATTERAS”
4 Cost of Merchandise Sold
Objectives
Key Points
Career Corner
Margaret Bowman, Academy Sports + Outdoors
Negotiations
Discounts
Quantity (Patronage) Discounts
Trade (Functional) Discounts
Seasonal Discounts
Cash Discounts
Practice Problems Exercise 4.1
Dating
Cash on Delivery (COD)
Regular (Ordinary or Normal) Dating
Receipt of Goods (ROG)
End-of-Month (EOM)
Extra Dating (X-Dating)
Advanced Dating (As Of)
Practice Problems Exercise 4.2
Allowances
Transportation Costs
Factors and Back Offices
Negotiation for Other Services
Practice Problems Exercise 4.3
Definitions
Summary Problems
CASE STUDY 1 TO BUY OR NOT TO BUY
CASE STUDY 2 SELECTING THE BEST VENDOR
CASE STUDY 3 NEGOTIATIONS AT THE FOOTWEAR MARKET
5 Markup as a Merchandising Tool
Objectives
Key Points
Career Corner
Kasia Romo, Charming Charlie
Markup Defined
Markup as a Percent
Calculating Markup Percent Based on Retail
Calculating Markup Percent Based on Cost
Comparison of Markup Based on Cost with Markup Based on Retail
Basic Markup Calculations
Practice Problems Exercise 5.1
Markup Percent on a Group of Items
Practice Problems Exercise 5.2
Timing of Markups
Averaging Markups
Practice Problems Exercise 5.3
Initial Markup
Practice Problems Exercise 5.4
Cumulative Markup
Practice Problems Exercise 5.5
Maintained Markup
Practice Problems Exercise 5.6
Definitions
Summary Problems
CASE STUDY 1 HOW CAN THE BUYER DETERMINE AVERAGE COST?
CASE STUDY 2 CALCULATING INITIAL MARKUP AND AVERAGE MARKUP
CASE STUDY 3 OPERATING A SUCCESSFUL BRIDAL BUSINESS
6 Retail Pricing for Profit
Objectives
Key Points
Career Corner
Lauren Rodgers, Neiman-Marcus, Inc.
Retail Objectives and Pricing
Pricing Policies and Retail Image
Factors that Affect Pricing
Price Consciousness
The Right Price for the Consumer
The Right Price for the Retailer
Price Lines and Zones
Pricing Related to Consumer Demand
Establishing Prices
Price Changes
Sell-Through
Markdowns
Markdowns and Vendor Negotiations
Practice Problems Exercise 6.1
Markdown Cancellation and Net Markdowns
Practice Problems Exercise 6.2
Additional Markup and Markup Cancellations
Discounts
Practice Problems Exercise 6.3
Definitions
Summary Problems
CASE STUDY 1 PERMANENT VS. POINT-OF-SALE MARKDOWNS
CASE STUDY 2 TWIST OF FATE
CASE STUDY 3 CINDERELLA’S SHOES
7 Inventory Valuation
Objectives
Key Points
Career Corner
Ashley Malfitano, J. C. Penney Company, Inc.
Calculation of Book Inventory
Total Merchandise Handled
Retail Deductions
Practice Problems Exercise 7.1
Calculation of Shortage
Practice Problems Exercise 7.2
Estimated Shortage
Practice Problems Exercise 7.3
Methods of Inventory Valuation
The Retail Method of Inventory Valuation
Original-Cost Method of Inventory Valuation
Advantages and Disadvantages of the Retail Method of Inventory (RIM)
Suggestions for Working RIM Problems
Practice Problems Exercise 7.4
Gross Margin Return on Inventory (GMROI)
Review of Cumulative and Maintained Markup
Practice Problems Exercise 7.5
Definitions
Summary Problems
CASE STUDY 1 DEPARTMENT PRODUCTIVITY RELATED TO INCREASING INVENTORY LEVELS
CASE STUDY 2 DOES THE ACCURACY OF PHYSICAL INVENTORY AFFECT PROFIT ESTIMATES?
CASE STUDY 3 ANALYZING PERFORMANCE WITH RETAIL METHOD OF INVENTORY
8 The Dollar Merchandise Plan
Objectives
Key Points
Career Corner
Samantha Dornan, Michaels Stores, Inc.
Tools of Merchandise Planning
The Merchandise Plan
Format for the Merchandise Plan
Planning Sales
Sales Curves
Calculating Sales
Practice Problems Exercise 8.1
Planning Stocks
Stock Turnover
Practice Problems Exercise 8.2
Weeks’ Supply Method
Basic Stock Method
Stock–Sales Ratio
End of the Month Stock
Practice Problems Exercise 8.3
Planning Markdowns
Planning Purchases
Converting Retail Value to Cost Value
Practice Problems Exercise 8.4
Preparation of the Merchandise Plan
Practice Problems Exercise 8.5
Definitions
Summary Problems
CASE STUDY 1 MARKDOWN MAYHEM
CASE STUDY 2 KEY SALES AND INVENTORY ANALYSIS OF A JEWELRY COMPANY
CASE STUDY 3 SIX-MONTH MERCHANDISE (DOLLAR) PLANNING
9 Open-to-Buy and Assortment Planning
Objectives
Key Points
Career Corner
Jillian Cleary, Zales Corporation
Open-to-Buy
Increasing Open-to-Buy
Figuring Open-to-Buy
Practice Problems Exercise 9.1
Assortment Planning
Preparing the Assortment Plan
Practice Problems Exercise 9.2
Inventory Replenishment
Practice Problems Exercise 9.3
Definitions
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Tags: Cynthia Easterling, Ellen Flottman, Marian Jernigan, Beth Wuest, Merchandising Mathematics


