MKTG 9th Edition by Charles Lamb, Joe Hair, Carl McDaniel – Ebook PDF Instant Download/Delivery: 1285860160 , 9781285860169
Full download MKTG 9th edition after payment
Product details:
ISBN 10: 1285860160
ISBN 13: 9781285860169
Author: Charles Lamb, Joe Hair, Carl McDaniel
Created by the continuous feedback of a “student-tested, faculty-approved” process, MKTG 9 (Print + Online) maximizes student effort and engagement by empowering them to direct their own learning, through as single, affordable course solution. MKTG 9 offers full coverage of a course concepts through unique resources and features that reflect the natural study habits of students, accompanied by straightforward assignment options for instructors.
MKTG 9th Table of contents:
1. An Overview of Marketing.
2. Strategic Planning for Competitive Advantage.
3. Ethics and Social Responsibility.
4. The Marketing Environment.
5. Developing a Global Vision.
6. Consumer Decision Making.
7. Business Marketing.
8. Segmenting and Targeting Markets.
9. Marketing Research.
10. Product Concepts.
11. Developing and Managing Products.
12. Services and Nonprofit Organization Marketing.
13. Supply Chain Management.
14. Marketing Channels.
15. Retailing.
16. Marketing Communications.
17. Advertising, Public Relations, and Sales Promotion.
18. Personal Selling and Sales Management.
19. Social Media and Marketing.
20. Pricing Concepts.
21. Setting the Right Price.
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Tags: Charles Lamb, Joe Hair, Carl McDaniel, MKTG