Navigating Commerce in Latin America Options and Obstacles 1st edition by ohn Spillan, Jase Ramsey – Ebook PDF Instant Download/Delivery: 1351396560, 9781351396561
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Product details:
ISBN 10: 1351396560
ISBN 13: 9781351396561
Author: ohn Spillan, Jase Ramsey
The forces of globalization, technology, and information diffusion, as well as the processes of democratic consolidation have served to improve and expand opportunities for business in Latin American markets. These changes have not occurred uniformly, and this insightful book will help future business leaders determine which economies are likely to prosper, and therefore present better business opportunities for the foreseeable future. A chapter dedicated to the history of Latin America helps readers understand why things appear the way they do, giving them the context they need to understand the underlying business conditions. The book also addresses key challenges and issues that are unique to Latin America, and offers practical advice for tackling them. Each chapter features a focus country in order to provide a more in-depth understanding of what business opportunities exist in this region, how businesses operate and thrive there, as well as what internal and external factors affect the ability to do business in Latin America. The cases at the end of each chapter explore actual business ventures in a particular country. A highly practical book, Navigating Commerce in Latin America will give international business people the tools they need to manage successful businesses in this region.
Navigating Commerce in Latin America Options and Obstacles 1st Table of contents:
Acknowledgments
1 Contemporary Thoughts About Doing Business in Latin America
2 The Current Business Environment
3 Historical Business Perspective
4 Cultural Issues Affecting Business
5 The Political Climate
6 The Economic Climate
7 Global Competitiveness
8 Establishing a Business
9 The Marketing Process
10 Entrepreneurship and Innovation
11 Conclusion
Index
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Tags: ohn Spillan, Jase Ramsey, Navigating Commerce, America Options