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new business road test what entrepreneurs and executives should do before writing a business plan The

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The new business road test what entrepreneurs and executives should do before writing a business plan 3rd Edition by John Mullins 9780273732792

SKU: EB_70076 Categories: , Tags: , , , ,

Instant download new business road test what entrepreneurs and executives should do before writing a business plan The pdf, docx, kindle format all chapters after payment.

Product details:

  • ISBN 13: 9780273732792
  • Author: John Mullins
Building on lessons learned by studying numerous entrepreneurs, this book details the author’s seven domains model for assessing new business ideas. The model is comprised of four market and industry domains and three related to the entrepreneurial team.

Table contents:

  1. Introduction
  2. The Road Test Framework
  3. Market Opportunity
  4. The Product or Service Offering
  5. Competitive Advantage
  6. Business Model and Economics
  7. Team and Execution
  8. Road Test Results
  9. Final Steps Before Business Planning
  10. Case Studies and Real-World Examples

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