Nonprofit Management 101 A Complete and Practical Guide for Leaders and Professionals 2nd edition by Darian Rodriguez Heyman, Laila Brenner ISBN ‎1119585457 978-1119585459

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ISBN 10:  1119585457  ‎ 
ISBN 13: ‎ 978-1119585459
Author: Darian Rodriguez Heyman,Laila Brenner

A new edition of the essential guide to nonprofit management

This intensely practical, comprehensive guidebook is for both leaders new to the nonprofit sector looking for a quick primer on all the issues that matter, as well as established veterans looking to understand how all the pieces fit together. Showcasing practical tips and takeaways, this how-to manual and resource guide provides easy to implement solutions for organizations seeking to expand impact and meet mission. Seasoned veterans including Van Jones, Fair Trade founder Paul Rice, Lynne Twist, Kay Sprinkel Grace, Joan Garry, and more share knowledge and useful insights on all aspects of nonprofit management, including:

• Fundraising from individuals, companies, and foundations
• Online fundraising, social networking, and effective use of technology
• Marketing, public relations, and events
• Board and volunteer engagement
• Human resources and career planning
• Lobbying and advocacy
• Legal and financial management
• Leadership and strategic planning

This is essential reading for anyone in the nonprofit sector looking for the latest information in the field.

Nonprofit Management 101 A Complete and Practical Guide for Leaders and Professionals Darian Rodriguez Heyman 1st Table of contents:

CHAPTER 1: Nonprofits in the United States

Introduction

What Is a Nonprofit Organization?

Nonprofits in the United States Today

The History of Nonprofits in the US

What’s Next: Trends and Implications

Conclusion

Nonprofit History Resource Review

CHAPTER 2: Taking Charge of Your Nonprofit Sector Career

Introduction

Critical Skills and Competencies

Conclusion

Career-Building Resource Review

CHAPTER 3: Building Strong Social Movements

Introduction

Critical Skills and Competencies

Conclusion

Movement Building Resource Review

Part Two: Managing Organizations and People

CHAPTER 4: Thriving as an Executive Director

Introduction

Critical Skills and Competencies

Conclusion

Nonprofit Leadership Resource Review

CHAPTER 5: Strategic Planning: Turning a Dream into Reality

Introduction

Critical Skills and Competencies

The Nonprofit Dashboard

Conclusion

Strategic Planning Resource Review

CHAPTER 6: Nonprofit Partnerships: Collaboration, Alliances, and Strategic Restructuring

Introduction

Critical Skills and Competencies

Five Things We Wish We Had Known

Conclusion

Nonprofit Partnerships Resource Review

CHAPTER 7: Risk Management and Insurance

Introduction

Critical Skills and Competencies

Conclusion

Risk Management Resource Review

CHAPTER 8: Attracting and Hiring Staff: Acquiring the Best Talent

Introduction

Critical Skills and Competencies

Must-Haves in Human Capital Management Strategy

Implementing an Effective Hiring Process

Conclusion

Acquiring Talent Resource Review

CHAPTER 9: How to Promote Diversity and Inclusion

Introduction

Critical Skills and Competencies

Integrating Diversity into Your Organization

What I Wish I Knew

A Guide to Making Your Diversity Plan Succeed

Take Charge of Your Education

Definitions and Background

Conclusion

Diversity Resource Review

Part Three: Nonprofit Law and Finance

CHAPTER 10: Nonprofit Law

Introduction

Critical Skills and Competencies

Conclusion

Nonprofit Law Resource Review

CHAPTER 11: Nonprofit Advocacy and Lobbying

Introduction

Critical Skills and Competencies

Don’t Do It Alone!

And Yes, It Is Legal!

Conclusion

Lobbying and Advocacy Resource Review

CHAPTER 12: Nonprofit Financial Management

Introduction

Critical Skills and Competencies

Expense Dynamics

Conclusion

Financial Management Resource Review

Part Four: Nonprofit Technology and IT

CHAPTER 13: Technology Planning

Introduction

Critical Skills and Competencies

Conclusion

Technology Planning Resource Review

CHAPTER 14: The Nonprofit Guide to Web Design

Introduction

Critical Skills and Competencies

Growing Your Assets: Traffic and Lists

Conclusion

Website Design Resource Review

CHAPTER 15: Measurement, Evaluation, and Learning Plans1

Introduction

Critical Skills and Competencies

Conclusion

Measurement and Evaluation Resource Review

CHAPTER 16: Constituent Relationship Management

Introduction: What Is Constituent Relationship Management (CRM)?

What Does CRM Do?

What Are the Benefits of CRM?

Core Skills and Competencies: Using CRM

Outreach: Measuring Financial and Other Forms of Value

User Adoption

Business Intelligence: Reporting, Analytics … and AI?

Conclusion

CRM Resource Review

Part Five: Fundraising

CHAPTER 17: Fundraising: Knowing When to Do What

Introduction

Critical Skills and Competencies

Conclusion: A Noble Calling

Nonprofit Fundraising Resource Review

CHAPTER 18: Individual Donor and Major Gift Strategies: The 80% Solution to Fundraising

Introduction: The Biggest Slice of the Pie

Critical Skills and Competencies

Volunteer and Board Fundraising: Training Makes All the Difference

Conclusion

Individual Donor Resource Review

CHAPTER 19: How to Seek a Grant

Introduction

Critical Skills and Competencies

Other Areas of Importance

If I Knew Then

Conclusion

Grant Seeking Resource Review

CHAPTER 20: Online Fundraising

Introduction: The Precision of A NASCAR Pit Crew

Why Online Fundraising Matters

Critical Skills and Competencies

In Focus: Messaging, Website Fundraising, and Email

Conclusion

Online Fundraising Resource Review

CHAPTER 21: Online Peer-to-Peer Fundraising

Introduction

Critical Skills and Competencies

Conclusion

Online Peer-to-Peer Fundraising Resource Review

CHAPTER 22: Cause Marketing 101: Moving Beyond Corporate Sponsorships to Strategic Partnerships

Introduction

Critical Skills and Competencies

Conclusion

Cause Marketing Resource Review

CHAPTER 23: Social Enterprise 101: An Overview of Earned Income Strategies

Introduction

Critical Skills and Competencies

Conclusion

Social Enterprise Resource Review

Part Six: Marketing and Communications

CHAPTER 24: Nonprofit Marketing: The Why and How of Branding

Introduction

Critical Skills and Competencies

The Benefits of Branding

Get Your Organization Ready for Branding

The Elements of Your Brand

Establish Your Brand Positioning

Conclusion

Nonprofit Marketing Resource Review

CHAPTER 25: Moving Millennials to Act: Strategies and Tactics for Marketing, Fundraising, and Activism

Introduction

Critical Skills and Competencies

Reconfiguring Your Nonprofit to Steward a New Type of Donor

Conclusion

Millennial Engagement Resource Review

CHAPTER 26: Using Digital Tools to Tell Your Story

Introduction

Critical Skills and Competencies

Conclusion

Storytelling 2.0 Resource Review

CHAPTER 27: Crafting an Effective Newsletter Strategy

Introduction: The Evolution of Nonprofit Newsletters

Critical Skills and Competencies

Conclusion

Nonprofit Newsletter Resource Review

CHAPTER 28: Painless and Effective Event Planning: Let’s Get This Party Started!

Introduction

Critical Skills and Competencies

Conclusion

Event Planning Resource Review

CHAPTER 29: Public Relations for Nonprofits: Getting Exposure for Your Cause

Introduction

Core Skills and Competencies

Conclusion

Public Relations Resource Review

Part Seven: Boards and Volunteers

CHAPTER 30: Board Governance

Introduction

Critical Skills and Competencies

Fundamentals of Working With the Board

Conclusion

Board Governance Resource Review

CHAPTER 31: Getting Your Board to Fundraise

Introduction

Critical Skills and Competencies

Key Principles of Board Fundraising

Conclusion

Board Fundraising Resource Review

CHAPTER 32: Volunteer Recruitment

Introduction

Critical Skills and Competencies

Conclusion

Volunteer Recruitment Resource Review

CHAPTER 33: Volunteer Engagement and Management

Introduction

Critical Skills and Competencies

Engaging Volunteers Strategically to Meet Your Mission

Creating an Onboarding Process

Ensuring Quality Experiences for Volunteers

Developing and Utilizing Volunteer Leaders

Recognition and Retention

Tracking Volunteer Activity

Skills-Based Volunteering

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