Online Fundraising Essentials 2nd edition by Scott Stevenson – Ebook PDF Instant Download/Delivery: 111867684X, 978-1118676844
Full download Online Fundraising Essentials 2nd edition after payment
Product details:
ISBN 10: 111867684X
ISBN 13: 978-1118676844
Author: Scott Stevenson
Originally published by Stevenson, Inc., this practical resource provides nonprofit organizations and professionals with strategies for generating more online contributions and leveraging websites for fundraising. It is filled with ways to engage visitors, communicate with donors, and add interactivity, revenue-generating online events and funding opportunities to an organization’s website.
Important topics covered include:
- Integrating fundraising into websites
- Social media
- Building lists
- Online tools
- Online donor engagement
- Blogs
- Online events
- Online surveys
- Online giving
- Attracting prospective donors
- Community building
Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.
Online Fundraising Essentials 2nd Table of contents:
Preface
- Introduction to Online Fundraising
- The Growth and Importance of Digital Giving
- How to Use This Book
Chapter 1: Understanding Online Fundraising
- What is Online Fundraising?
- Key Trends and Statistics in Online Giving
- The Role of Technology in Modern Fundraising
- Benefits and Challenges of Online Fundraising
Chapter 2: Building Your Online Fundraising Strategy
- Setting Fundraising Goals and Objectives
- Identifying Your Target Audience
- Crafting Your Message for Digital Platforms
- Developing a Multi-Channel Fundraising Strategy
Chapter 3: Choosing the Right Online Fundraising Platform
- Overview of Popular Online Fundraising Platforms (GoFundMe, Kickstarter, etc.)
- Features to Look for in Fundraising Platforms
- Comparing Payment Processors and Fees
- How to Choose the Right Platform for Your Organization
Chapter 4: Creating Compelling Fundraising Campaigns
- How to Tell Your Story Effectively Online
- Designing Your Campaign Page: Key Elements
- Creating Engaging Visual and Written Content
- Crafting Persuasive Calls to Action
Chapter 5: Leveraging Social Media for Fundraising
- Why Social Media is Crucial for Fundraising
- Best Practices for Fundraising on Facebook, Instagram, Twitter, and LinkedIn
- Using Hashtags, Challenges, and Viral Campaigns
- Building Community and Engaging Donors Online
Chapter 6: Email and Digital Marketing Strategies
- The Role of Email in Fundraising
- Building and Growing an Email List
- Writing Effective Fundraising Emails
- Using Digital Ads and SEO to Drive Traffic
Chapter 7: Managing Donations and Donor Relations
- Best Practices for Processing Donations Online
- Ensuring Security and Privacy for Donors
- Sending Thank-You Notes and Acknowledgments
- Building Long-Term Relationships with Donors
Chapter 8: Peer-to-Peer Fundraising and Crowdfunding
- How Peer-to-Peer Fundraising Works
- Setting Up Peer Fundraising Pages
- Engaging Your Community to Raise Funds
- Success Stories and Lessons Learned
Chapter 9: Tracking, Analyzing, and Optimizing Your Campaigns
- Setting Up Analytics for Your Campaigns
- Key Metrics to Track in Online Fundraising
- A/B Testing and Optimization Strategies
- Using Data to Improve Future Campaigns
Chapter 10: Legal and Ethical Considerations in Online Fundraising
- Legal Requirements for Online Fundraising
- Tax Considerations for Donors and Organizations
- Ensuring Transparency and Accountability
- Ethical Fundraising Practices
Chapter 11: Scaling and Sustaining Your Online Fundraising Efforts
- Growing Your Online Fundraising Program
- Building a Sustainable Fundraising Model
- Strategies for Year-Round Giving
- Partnerships and Sponsorships in Digital Fundraising
Chapter 12: Case Studies and Success Stories
- Real-World Examples of Successful Online Fundraising Campaigns
- Lessons Learned from Different Types of Campaigns
- Overcoming Challenges and Adapting to Change
Appendices
- Glossary of Terms
- Additional Resources and Tools for Online Fundraising
- Templates for Campaign Planning and Donor Outreach
Index
People also search for Online Fundraising Essentials 2nd:
fundraising essentials exam answers
fundraising essentials certificate
nonprofit fundraising essentials
online fundraising ideas for nonprofit organizations
all online fundraisers
Tags:
Scott Stevenson,Online Fundraising Essentials
Reviews
There are no reviews yet.