The Only Business Writing Book You’ll Ever Need 1st edition by Laura Brown, Rich Karlgaard – Ebook PDF Instant Download/Delivery: 0393635325 , 978-0393635324
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Product details:
ISBN 10: 0393635325
ISBN 13: 978-0393635324
Author: Laura Brown, Rich Karlgaard
A must-have guide for writing at work, with practical applications for getting your point across quickly, coherently, and efficiently.
A winning combination of how-to guide and reference work, The Only Business Writing Book You’ll Ever Need addresses a wide-ranging spectrum of business communication with its straightforward seven-step method. These easy-to-follow steps save you time from start to finish, and helpful checklists will boost your confidence as they keep you on track. You’ll learn to promote yourself and your ideas clearly and concisely―whether putting together a persuasive project proposal or dealing with daily email.
Laura Brown’s supportive, no-nonsense approach to business writing is thoughtfully adapted to the increasingly digital corporate landscape. She provides practical tips and comprehensive examples for all the most popular forms of communication, including slide presentations, résumés, cover letters, web copy, and a thorough guide to the art of crafting e-mails and instant messages. Insightful sidebars from experts in various fields demystify the skills of self-editing, creating content, and overcoming writer’s block, and Brown’s reference-ready resources on style, punctuation, and grammar will keep your writing error-free.
Nuanced, personable, and of-the-moment, The Only Business Writing Book You’ll Ever Need offers essential tools for success in the rapidly changing world of business communication.
10 black and white illustrations
The Only Business Writing Book You’ll Ever Need 1st Table of contents:
- Introduction
- For Instructors and Students
- How to Write Anything
- To Write or Not to Write?
- What Communications Professionals Want You to Know About Writing at Work
- What Kind of Writer Are You?
- The Seven Steps
- Step 1: Get the Ask Clear
- How to Write by Avoiding Writing
- Step 2: Write for Your Reader
- How Writing a Business Plan Can Make You a Better Business Writer
- Step 3: Start Strong and Specific
- Step 4: Be Concise
- Writing Is Rewriting
- Step 5: Fill in Missing Content; Delete Extraneous Content
- Step 6: Write in Plain English
- Step 7: If Something Feels Wrong, Fix It
- The Checklist
- The Checklist in Action: Before and After Examples
- Write It and Then Read It Out Loud
- Types of Business Writing
- The Basics
- Hints and Tips for Effective E-mails
- The Etiquette of E-mail Writing
- Requests
- Escalated Request When a Deadline Is Approaching
- Bad News Messages
- Instant Messages
- Presentations
- Creating Visuals
- Proposals
- Business Relationships
- Introductions
- Recommendations
- Thank-yous
- For Deeper Connection and Reflection, Write It by Hand
- Apologies
- Promoting Your Business and Yourself
- Web Copy
- Blogs
- Social Media
- Creating Content for Your Website or Blog
- Press Releases
- Speeches
- The Art of the Anecdote
- Bios
- Employment Matters
- Résumés
- Cover Letter for Your Résumé
- Follow-up Message After a Job Interview
- Five Tips for Communicating with Millennials in the Workplace
- Job Descriptions
- Job Advertisements
- Performance Reviews
- Resignation Letters
- Termination Letters
- Resources
- Writing Skills
- Overcoming Writer’s Block
- The Secret to Overcoming Writer’s Block
- Editing Your Own Writing
- Style
- Active Voice—Make Your Writing More Direct
- Reading, Writing, and Leadership
- This What?
- Gender-Neutral Language
- Grammar and Usage
- Sentences, Fragments, and Run-ons
- Pronoun Pitfalls
- Misplaced and Dangling Modifiers
- “That” and “Which”
- Split Infinitives
- Ending a Sentence with a Preposition
- “Unique”
- “Would Have,” “Could Have”
- Commonly Confused Words
- Punctuation
- How to Use a Comma
- How to Use Colons and Semicolons
- How to Use Parentheses, Brackets, and Dashes
- How to Use Capital Letters
- How to Use Quotation Marks
- Acknowledgments
- Appendix A: Business Writing Survey
- Appendix B: List of Common Prepositions
- Contributors
- Index
- About the Author
- Also by Laura Brown
- Copyright
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