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The Only Business Writing Book You’ll Ever Need 1st edition by Laura Brown, Rich Karlgaard ISBN 0393635325 978-0393635324

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ISBN 10: 0393635325
ISBN 13: 978-0393635324
Author: Laura Brown, Rich Karlgaard 

A must-have guide for writing at work, with practical applications for getting your point across quickly, coherently, and efficiently.

A winning combination of how-to guide and reference work, The Only Business Writing Book You’ll Ever Need addresses a wide-ranging spectrum of business communication with its straightforward seven-step method. These easy-to-follow steps save you time from start to finish, and helpful checklists will boost your confidence as they keep you on track. You’ll learn to promote yourself and your ideas clearly and concisely―whether putting together a persuasive project proposal or dealing with daily email.

Laura Brown’s supportive, no-nonsense approach to business writing is thoughtfully adapted to the increasingly digital corporate landscape. She provides practical tips and comprehensive examples for all the most popular forms of communication, including slide presentations, résumés, cover letters, web copy, and a thorough guide to the art of crafting e-mails and instant messages. Insightful sidebars from experts in various fields demystify the skills of self-editing, creating content, and overcoming writer’s block, and Brown’s reference-ready resources on style, punctuation, and grammar will keep your writing error-free.

Nuanced, personable, and of-the-moment, The Only Business Writing Book You’ll Ever Need offers essential tools for success in the rapidly changing world of business communication.

10 black and white illustrations

The Only Business Writing Book You’ll Ever Need 1st  Table of contents:

  1. Introduction
  2. For Instructors and Students
  3. How to Write Anything
  4. To Write or Not to Write?
  5. What Communications Professionals Want You to Know About Writing at Work
  6. What Kind of Writer Are You?
  7. The Seven Steps
  8. Step 1: Get the Ask Clear
  9. How to Write by Avoiding Writing
  10. Step 2: Write for Your Reader
  11. How Writing a Business Plan Can Make You a Better Business Writer
  12. Step 3: Start Strong and Specific
  13. Step 4: Be Concise
  14. Writing Is Rewriting
  15. Step 5: Fill in Missing Content; Delete Extraneous Content
  16. Step 6: Write in Plain English
  17. Step 7: If Something Feels Wrong, Fix It
  18. The Checklist
  19. The Checklist in Action: Before and After Examples
  20. Write It and Then Read It Out Loud
  21. Types of Business Writing
  22. The Basics
  23. E-mail
  24. Hints and Tips for Effective E-mails
  25. The Etiquette of E-mail Writing
  26. Requests
  27. Escalated Request When a Deadline Is Approaching
  28. Bad News Messages
  29. Instant Messages
  30. Presentations
  31. Creating Visuals
  32. Proposals
  33. Business Relationships
  34. Introductions
  35. Recommendations
  36. Thank-yous
  37. For Deeper Connection and Reflection, Write It by Hand
  38. Apologies
  39. Promoting Your Business and Yourself
  40. Web Copy
  41. Blogs
  42. Social Media
  43. Creating Content for Your Website or Blog
  44. Press Releases
  45. Speeches
  46. The Art of the Anecdote
  47. Bios
  48. Employment Matters
  49. Résumés
  50. Cover Letter for Your Résumé
  51. Follow-up Message After a Job Interview
  52. Five Tips for Communicating with Millennials in the Workplace
  53. Job Descriptions
  54. Job Advertisements
  55. Performance Reviews
  56. Resignation Letters
  57. Termination Letters
  58. Resources
  59. Writing Skills
  60. Overcoming Writer’s Block
  61. The Secret to Overcoming Writer’s Block
  62. Editing Your Own Writing
  63. Style
  64. Active Voice—Make Your Writing More Direct
  65. Reading, Writing, and Leadership
  66. This What?
  67. Gender-Neutral Language
  68. Grammar and Usage
  69. Sentences, Fragments, and Run-ons
  70. Pronoun Pitfalls
  71. Misplaced and Dangling Modifiers
  72. “That” and “Which”
  73. Split Infinitives
  74. Ending a Sentence with a Preposition
  75. “Unique”
  76. “Would Have,” “Could Have”
  77. Commonly Confused Words
  78. Punctuation
  79. How to Use a Comma
  80. How to Use Colons and Semicolons
  81. How to Use Parentheses, Brackets, and Dashes
  82. How to Use Capital Letters
  83. How to Use Quotation Marks
  84. Acknowledgments
  85. Appendix A: Business Writing Survey
  86. Appendix B: List of Common Prepositions
  87. Contributors
  88. Index
  89. About the Author
  90. Also by Laura Brown
  91. Copyright

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