The PDMA Handbook of New Product Development 3rd Edition by Kenneth Kahn – Ebook PDF Instant Download/Delivery:0470648201 ,9780470648209
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ISBN 10: 0470648201
ISBN 13: 9780470648209
Author: Kenneth B. Kahn
New Product Development is one of the most important challenges facing organizations today.
The Product Development and Management Association (PDMA) Handbook of New Product
Development 3rd Edition provides an exceptional review of cutting edge topics for both new and
experienced product development leaders. It offers a comprehensive and updated guide to the
practices, processes and tools critical to achieving and sustaining new product/service development
success in today&;s world, delivering valuable information about the fundamentals as well as emerging
practices such as venturing, virtual product development and the use of social media in NPD.
As the premier global advocate for professionals and organizations working in the fields of new
product/service development, PDMA has assembled in the Handbook unique content on the
critical aspects of product development success including its 2012 Best Practices Research, Lessons
Learned from its Outstanding Corporate Innovator Award Winners and keys to success from
organizations with proven innovation track records.
The 3rd Edition is an essential reference for anyone with responsibility for product development
activities, from novices looking for fundamentals to experts seeking insights on emerging concepts,
and is relevant for all functions and all product/service industries.
The PDMA Handbook of New Product Development 3rd Table of contents:
SECTION ONE: GETTING STARTED WITH NEW PRODUCT DEVELOPMENT AND INNOVATION
1 New Products: What Separates the Winners from the Losers and What Drives Success
2 An Innovation Management Framework: A Model for Managers Who Want to Grow Their Businesses
3 Sustainable Innovations and Sustainable Product Innovations: Definitions, Potential Avenues, and Outlook
4 Organizational Design for Innovation: Leveraging the Creative Problemsolving Process to Build Internal Innovation Effectiveness
5 Repurposing: A Collaborative Innovation Strategy for the Digital Age
6 Innovation Governance
SECTION TWO: NEW PRODUCT DEVELOPMENT PROCESS
7 Toward Effective Portfolio Management
8 The Politics of Process: The Portfolio Management Framework
9 Integrating IP Actions into NPD Processes: Best Practices for Protecting (and Promoting) New Product Innovation
10 Managing the Front End of Innovation (FEI): Going Beyond Process
11 Opportunistic New Product Development
12 Really New Product Launch Strategies: Prescriptive Advice to Managers from Consumer Research Insights
13 Managing the Supply Chain Implications of Launch
14 New Product Development in East Asia: Best Practices and Lessons to Be Learned
SECTION THREE: USER PARTICIPATION AND VALUE CREATION IN NEW PRODUCT DEVELOPMENT
15 Navigating Open Innovation
16 How to Leverage the Right Users at the Right Time Within User-Centric Innovation Processes
17 Harnessing Ordinary Users’ Ideas for Innovation
18 New Product Co-Creation: Key Insights and Success Factors
19 Crowdsourcing and Crowdfunding: Emerging Approaches for New Product Concept Generation and Market Testing
SECTION FOUR: TRANSFORMATIVE FORCES OF NEW PRODUCT DEVELOPMENT AND INNOVATION
20 Digital Transformation in the Making: Lessons from a Large Energy Company
21 Hybrid Intelligence for Innovation: Augmenting NPD Teams with Artificial Intelligence and Machine Learning
22 AI for User-Centered New Product Development—From Large-Scale Need Elicitation to Generative Design
23 Re-thinking Design Thinking: The Transformative Role of Design Thinking in New Product Development
SECTION FIVE: SERVICE INNOVATION
24 Innovation When All Products Are Services
25 New Product Development by Extending the Business Model
26 How to Build Subscription Business Models
SECTION SIX: APPLICATIONS IN NEW PRODUCT DEVELOPMENT
27 Obtaining Customer Needs for Product Development
28 The Evolving Influence of Customer Needs on Product Development
29 Choice-based Conjoint Analysis: Reveal Customer Preferences to Increase Product-market Fit
30 Creativity Tools for New Product Development
31 Forecasting New Products
32 A Practical Guide to Facilitating a Design Thinking Workshop
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