Pearson Edexcel A level Business 1st edition by Ian Marcouse, Andrew Hammond, Nigel Watson ISBN 1510452702 978-1510452701

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Product details: 

ISBN 10: 1510452702

ISBN 13: 978-1510452701

Author: Marcouse, Andrew Hammond, Nigel Watson

Ian Marcousé’s accessible and engaging textbooks brought together in one updated volume covering everything your students need to know for the Pearson Edexcel A level Business specification.- Breaks content down into short, clear chapters – covering all topics in the depth students need- Updated business examples throughout the text and in end of unit case studies bring the subject to life- A range of questions and activities provide students with the opportunity to apply what they know and practise questions- Builds students’ confidence with key terms used in context and compiled in an accessible glossary- Supported by an Answer Guide to assist teaching and save timeThis Student Book has been endorsed for use with the Pearson Edexcel A Level Business qualification.

Table of contents: 

Theme 1 Marketing and people

Section 1.1 Meeting customer needs
1 Introduction to marketing
2 The market
3 Market research
4 Market positioning
Section 1.2 The market
5 Demand
6 Supply
7 Markets and equilibrium
8 Price elasticity of demand
9 Income elasticity of demand
Section 1.3 Marketing mix and strategy
10 Product and service design
11 Branding and promotion
12 Pricing strategies
13 Distribution
14 Product life cycle and portfolio
15 Marketing strategy
Section 1.4 Managing people
16 Introduction to managing people
17 Approaches to staffing
18 Recruitment, selection and training
19 Organisational design
20 Motivation in theory (non-financial techniques)
21 Motivation in practice
22 Leadership
Section 1.5 Entrepreneurs and leaders
23 Role of an entrepreneur
24 Entrepreneurial motives and characteristics
25 Business objectives
26 Forms of business
27 Business choices
28 Moving from entrepreneur to leader
Theme 2 Managing business activities
Section 2.1 Raising finance
29 Introduction to finance
30 Sources of finance: internal and external
31 Liability and finance
32 Planning
Section 2.2 Financial planning
33 Sales forecasting
34 Sales, revenue and costs
35 Break-even
36 Budgets
Section 2.3 Managing finance
37 Profit
38 Liquidity
39 Business failure
Section 2.4 Resource management
40 Introduction to resource management
41 Production, productivity and efficiency
42 Capacity utilisation
43 Stock control
44 Quality management
Section 2.5 External influences
45 Economic influences
46 Legislation
47 The competitive environment
Theme 3 Business decisions and strategy
Section 3.1 Business objectives and strategy
48 Corporate objectives
49 Corporate strategy
50 Ansoff’s Matrix
51 SWOT analysis
52 Impact of external influences
53 The competitive environment
Section 3.2 Business growth
54 Growth
55 Organic growth
56 Mergers and takeovers
57 Reasons for staying small
Section 3.3 Decision-making techniques
58 Quantitative sales forecasting
59 Investment appraisal
60 Decision trees
61 Critical Path Analysis (CPA)
Section 3.4 Influences on business decisions
62 Corporate influences
63 Corporate culture
64 Shareholders versus stakeholders
65 Business ethics
Section 3.5 Assessing competitiveness
66 Interpretation of financial statements
67 Ratio analysis
68 Human resources
Section 3.6 Managing change
69 Causes and effects of change
70 Key factors in change
71 Scenario planning
Theme 4 Global business
Section 4.1 Globalisation
72 Growing economies
73 China versus India
74 Business potential in Africa
75 International trade and business growth
76 Factors contributing to increased globalisation
77 Protectionism
78 Trading blocs
Section 4.2 Global markets and business expansion
79 Conditions that prompt trade
80 Assessment of a country as a market
81 Assessment of a country as a production location
82 Reasons for global mergers or joint ventures
83 Global competitiveness
Section 4.3 Global marketing
84 Global marketing
85 Global niche markets
86 Cultural and social factors in global marketing
Section 4.4 Global industries and companies (multinational corporations)
87 The impact of multinational corporations
88 Ethics in global business
89 Controlling multinational corporations

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