Persuasive Technology Using Computers to Change What We Think and Do Interactive Technologies 1st Edition by B J Fogg ISBN 1558606432 9781558606432

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ISBN 10: 1558606432

ISBN 13: 9781558606432

Author: B. J. Fogg

Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army?

“Yes, they can,” says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase “Captology”(an acronym for computers as persuasive technologies) to capture the domain of research, design, and applications of persuasive computers. In this thought-provoking book, based on nine years of research in captology, Dr. Fogg reveals how Web sites, software applications, and mobile devices can be used to change people’s attitudes and behavior. Technology designers, marketers, researchers, consumers―anyone who wants to leverage or simply understand the persuasive power of interactive technology―will appreciate the compelling insights and illuminating examples found inside.

Persuasive technology can be controversial―and it should be. Who will wield this power of digital influence? And to what end? Now is the time to survey the issues and explore the principles of persuasive technology, and B.J. Fogg has written this book to be your guide.

Persuasive Technology Using Computers to Change What We Think and Do Interactive Technologies 1st Edition Table of contents:

1.  Persuasion in the Digital Age
2. Persuasion on the Web
3. The Emergence of Captology
4. Interactivity
5. Advantages over Human Persuades
6. 2 Computers Allow Anonymity
7. 4 Computers can use Many Modalities
8. 5 Computer Software can Scale
9. How to Read This Book
10. Notes and References
11. Overview of Captology
12. Marco and Micro
13. Microsuasuon on the Web
14. Summary of Key Terms and Concepts
15. Applying the Functional Triad to Captology
16. Notes and References
17. Computers as Persuasive Tools
18. Seven Types of Persuasive Technology Tools
19. Persuading through Simplifying
20. Guided Persuasion
21. Persuasion through Customization
22. Ethical Concerns
23. Intervening at the Right Time
24. Timing is Critical
25. Taking the Tedium Out of Tracking
26. Eliminating a Language Quirk
27. Persuasion through Observation
28. Surveillance Must Be Overt
29. Rewarding through Surveillance
30. Public Compliance without Private Acceptance
31. Technology Applications of Operant Conditioning
32. Operant Conditioning in Computers Games
33. Shaping Complex Behaviors
34. Notes and References
35. Computers as Persuasive Media Simulation
36. Offering Exploration and Insight
37. A cause and Effect Simulatoro
38. Learning Social Skills
39. Implications of Designer Bias
40. Creating Spaces for Persuasive Experiences
41. Competing in a Virtual Environment
42. Using Simulation to Overcome Phobias
43. Helping Doctors to Empathize with Cancer Patients
44. Providing Experiences in Everyday Contexts
45. An Infant Simulator
46. Notes and References
47. Computers as Persuasive Social Actors
48. Credibility and Computers
49. Credibility and the WWW
50. Increasing Persuation through Mobility and Connectivity
51. The Ethics of Persuasive Technology
52. Captology Looking forward
53. Notes and References
54. Summary of Principles 
55. Figure Credits

Index

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