Planning and Management of Meetings Expositions Events and Conventions 1st Edition by George Fenich ISBN 1292071753 9781292071756

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ISBN 10: 1292071753
ISBN 13: 9781292071756
Author: George Fenich

For courses in meeting, event, and convention planning. Planning and Management of Meetings, Events, Expositions and Conventions, is the first text of its kind to focus on planning (in addition to event management), and incorporates the Meeting and Business Events Competency Standards (MBECS). It is the most up-to-date book on planning and management in the meetings, expositions, events, and conventions (MEEC) industry and covers a wide range of topics dealing with these two crucial functions. The text follows a practical, hands-on approach and is an excellent resource for college courses, employee training, and professional reference. Developed as a collaborative work, the text features contributions from some of the best and most notable practitioners and educators in the field. This text will provide a better teaching and learning experience—for you and your students. It provides: Preparation for careers in event planning: The text follows a practical, career-focused approach. Professional insight: Chapters include advice and best practices from numerous industry insiders. Effective review tools: Learning and review tools facilitate understanding and promote skill mastery. The full text downloaded to your computer. With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends Print 5 pages at a time Compatible for PCs and MACs No expiry (offline access will remain whilst the Bookshelf software is installed. eBooks are downloaded to your computer and accessible either offline through the VitalSource Bookshelf (available as a free download), available online and also via the iPad/Android app. When the eBook is purchased, you will receive an email with your access code.  Simply go to http://bookshelf.vitalsource.com/ to download the FREE Bookshelf software. After installation, enter your access code for your eBook. Time limit The VitalSource products do not have an expiry date. You will continue to access your VitalSource products whilst you have your VitalSource Bookshelf installed.

Planning and Management of Meetings Expositions Events and Conventions 1st Table of contents:

Chapter 1: Introduction

• Planning and Management of Meetings, Expositions, Events, and Conventions: Introduction to the MEEC industry, its components, and its significance.

• The MEEC Industry: Definitions, magnitude, trends, and the evolution of the MEEC industry.

• MBECS (Meetings and Business Events Competency Standards): Explains the standards and their uses for professionals and academics.

• Planning and Managing Meetings/Events: How to effectively plan and manage these large-scale activities.

Chapter 2: Strategic Planning in Meetings, Expositions, Events, and Conventions

• Introduction to Strategic Planning: Understanding strategic planning and the process.

• Situation and Feasibility Analysis: Tools like SWOT, PESTELI, and benchmarking to analyze where the organization is and where it should go.

• Concept Development and Risk Management: Developing a clear concept and identifying potential risks and resources for the event.

• Monitoring Success: How to evaluate whether goals have been met.

Chapter 3: Meetings and Events as Complex Projects

• Introduction to Project Management: Overview of project management (PM) and how it applies to meetings and events.

• PM Life Cycle and Techniques: The stages of project management and tools used to manage these complex projects.

Chapter 4: Risk Management for Meetings, Expositions, Events, and Conventions

• Risk Management Defined: Understanding the risks in event planning.

• Risk Planning and Assessment: How to assess and plan for potential risks.

• Mitigation and Insurance: How to reduce or manage risks, including insurance and contingency plans.

• Security: Managing safety concerns during events.

Chapter 5: Stakeholder Management

• Identifying Stakeholders: Recognizing internal and external stakeholders and their interests.

• Managing Stakeholder Relationships: How to develop programs and activities for various stakeholders like sponsors, vendors, and attendees.

• Planning Stakeholder Activities: Coordinating programs and activities that align with stakeholder needs.

Chapter 6: Accounting and Financial Planning

• Essentials of Financial Management: Key financial terms and principles for planning events.

• Budgeting: How to create, allocate, and approve budgets for events.

• Financial Monitoring: Tracking expenses and revenues, and ensuring that budgets are adhered to.

• Managing Cash Flow: Tips for managing payment methods, currency considerations, and maintaining financial stability.

Chapter 7: Event Program Planning

• Program Components: How to plan and innovate event programs, including legal aspects.

• Marketing Integration: Aligning marketing activities with event programming.

Chapter 8: Planning and Designing the Environment

• Event Requirements and Location: Choosing the right location and designing the physical environment for events.

• Technical Requirements: Addressing speakers, staging, contracts, and other technical aspects.

• Crowd Management: Strategies for managing crowds during the event.

Chapter 9: Site Planning and Management

• Site Specifications and Selection: How to evaluate and choose the best event site.

• Designing Site Layout: Planning the space, structures, utilities, signage, and other logistical aspects of the site.

Chapter 10: Food and Beverage Planning

• Menu and Staffing: Planning menus, staffing, and complying with regulations.

• Cost and Quantity Calculations: How to manage food costs, beverage choices, and proper servings for attendees.

Chapter 11: Marketing of Meetings, Expositions, Events, and Conventions

• Introduction to Marketing: Identifying target markets and reaching audiences.

• Marketing Strategies: Direct and indirect marketing techniques for events, including using brochures and photography.

• Tracking and Analytics: Measuring marketing success through web analytics and other tracking tools.

Chapter 12: Promotions Planning

• Promotional Strategies: How to design and implement promotions to generate interest and drive action.

• Sales Promotions and Advertising: Techniques for advertising, direct selling, and leveraging social media.

• Public Relations: Managing PR efforts during events.

Chapter 13: Sales Initiatives in the Meetings and Events Industry

• Sales Strategies: The importance of primary and secondary sales initiatives to drive event participation and engagement.

Chapter 14: Epilogue

• Summary of Key Content Areas: Recap of the MBECS and other key topics covered in the book.

Index

• Comprehensive index for easy reference to specific terms, concepts, and ideas throughout the book.

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