The Power of Communication Skills to Build Trust Inspire Loyalty Effectively 1st edition by Helio Fred Garcia ISBN 0132888844 9780132888844

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Product details:

ISBN 10: 0132888844
ISBN 13: 9780132888844
Author: Helio Fred Garcia

Communication is the absolutely indispensable leadership discipline. But, too often, leaders and professional communicators get mired in tactics, and fail to influence public attitudes in the ways that would help them the most. The Power of Communication builds on the U.S. Marine Corps’ legendary publication Warfighting, showing how to apply the Corps’ proven leadership and strategy doctrine to all forms of public communication — and achieve truly extraordinary results. World-renowned leadership communications expert, consultant, and speaker Helio Fred Garcia reveals how to orient on audiences, recognizing their centers of gravity and most critical concerns. You’ll learn how to integrate and succeed with all three levels of communication: strategic, operational, and tactical. Garcia shows how to take the initiative and control the agenda… respond to events with speed and focus… use the power of maneuver… prepare and plan… and put it all together, becoming a “habitually strategic” communicator.

The Power of Communication Skills to Build Trust Inspire Loyalty Effectively 1st Table of contents:

Introduction: Leadership, Discipline, and Effective Communication

Part I: Leadership and Communication: Connecting with Audiences

1. Words Matter

2. Taking Audiences Seriously

3. Words Aren’t Enough

4. Speed, Focus, and the First Mover Advantage

5. Initiative, Maneuver, and Disproportionality

Part II: Strategy and Communication: Planning and Execution

6. Goals, Strategies, and Tactics: Preparing and Planning

Part III: Building Skills: Getting Good at Communicating Well

7. Performance: The Physicality of Audience Engagement

8. Content: Word Choice, Framing, and Meaning

9. Audiences: Attention, Retention, and How Hearts and Minds Work

10. Putting It All Together: Becoming a Habitually Strategic Communicator

A. Warfighting Principles for Leadership Communication

Endnotes

Index

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Tags: Helio Fred Garcia, The Power, Loyalty Effectively, Build Trust