The Practice of Public Relations 14th Edition By Fraser Seitel – Ebook PDF Instant Download/Delivery: 0134895444 , 9780134895444
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Product details:
ISBN 10: 0134895444
ISBN 13: 9780134895444
Author: Fraser Seitel
Pearson+ gives you access to much more than your eTextbook. Most titles also include audiobooks, study notes, flashcards and more to help you thrive in the classroom.
For public relations courses.
PR coverage with an emphasis on ethics and contemporary, real-world applications
Featuring a practical approach that favors reasoning, justification and applications that work, The Practice of Public Relations prepares students for contemporary PR work in the changing landscape of the 21st century. Seitel’s writing marries his experience in the field with a light-hearted, energetic prose.
The 14th Edition includes recent cases with an emphasis on diversity and ethics, using examples that span several fields and countries. It remains the most visual text on the market and most comprehensive in its discussion of social media as it relates to public relations.
The Practice of Public Relations 14th Table of contents:
Chapter1 : Introduction
Chapter 2: Content
Chapter 3: Conclusion
Chapter 4: Appendices
Chapter 5: Glossary
Chapter 6: References
Chapter 7: Index
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Tags: Fraser Seitel, The Practice, Public Relations