Instant download Predictive Analytics The Power to Predict Who Will Click Buy Lie or Die pdf, docx, kindle format all chapters after payment.
Product details:
- ISBN 10: 1118356853
- ISBN 13: 978-1118356852
- Author: Eric Siegel
This book is easily understood by all readers. Rather than a “how to” for hands-on techies, the book entices lay-readers and experts alike by covering new case studies and the latest state-of-the-art techniques. You have been predicted by companies, governments, law enforcement, hospitals, and universities. Their computers say, “I knew you were going to do that!” These institutions are seizing upon the power to predict whether you’re going to click, buy, lie, or die. Why? For good reason: predicting human behavior combats financial risk, fortifies healthcare, conquers spam, toughens crime fighting, and boosts sales. How? Prediction is powered by the world’s most potent, booming unnatural resource: data. Accumulated in large part as the by-product of routine tasks, data is the unsalted, flavorless residue deposited en masse as organizations churn away. Surprise! This heap of refuse is a gold mine. Big data embodies an extraordinary wealth of experience from which to learn. Predictive analytics unleashes the power of data. With this technology, the computer literally learns from data how to predict the future behavior of individuals. Perfect prediction is not possible, but putting odds on the future lifting a bit of the fog off our hazy view of tomorrow means pay dirt.
Table contents:
Chapter 1: Liftoff! Prediction Takes Action
Chapter 2: With Power Comes Responsibility
Chapter 3: The Data Effect
Chapter 4: The Machine That Learns
Chapter 5: The Ensemble Effect
Chapter 6: Watson and the Jeopardy! Challenge
Chapter 7: Persuasion by the Numbers
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