Pricing Strategies A Marketing Approach 1st edition by Robert Schindler – Ebook PDF Instant Download/Delivery: 1412964741, 9781412964746
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ISBN 10: 1412964741
ISBN 13: 9781412964746
Author: Robert Schindler
Written by a leading pricing researcher, Pricing Strategies makes this essential aspect of business accessible through a simple unified system for the setting and management of prices. Robert M. Schindler demystifies the math necessary for making effective pricing decisions. His intuitive approach to understanding basic pricing concepts presents mathematical techniques as simply more detailed specifications of these concepts.
Pricing Strategies A Marketing Approach 1st Table of contents:
Pricing as an Element of the Marketing Mix
Part I Setting of Initial Prices
Chapter 2 The Starting Point in Setting an Initial Price
Chapter 3 Assessing Value to the Customer
Chapter 4 Basic Pricing Strategies and the Use of Breakeven Analysis
Part II Modification of Existing Prices
Chapter 5 Development and Use of the Generalized Breakeven Formula
Economic and Competitive Factors
Cognitive Factors
Emotional Factors
Part II Developing a Price Structure
Chapter 10 The Logic of Price Segmentation
Chapter 11 Time as a PriceSegmentation Fence
Chapter 12 Place as a PriceSegmentation Fence
Chapter 13 Pricing of Interrelated Products
Part IV Broader Considerations in Pricing
Auctions and Negotiation
Chapter 15 Law Ethics and Social Responsibility in Pricing
Chapter 16 The Role of Price in Marketing Strategy
Index
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Tags: Robert Schindler, Pricing Strategies, Marketing Approach