Principles and Practice of Marketing 7th Edition

Instant download Principles and Practice of Marketing 7th Edition pdf, docx, kindle format all chapters after payment.

Product details:

• ISBN 13: 9780077140007
  
• Author: David Jobber, Fiona Ellis-Chadwick

Principles and Practice of Marketing is back for a seventh edition and continues to set the benchmark forachievement in introductory marketing courses across Europe This edition has been rigorously updated by Professor David Jobber and new co-author Fiona Ellis-Chadwickto offer a contemporary perspective on marketing, with the latest digital developments and ethical accountabilityemphasized throughout. Trusted by both students and lecturers this authoritative text is brought to life through engaging examples and interactive resources.

Table contents:

Part 1: Marketing Philosophy and Strategy

Part 2: Understanding and Connecting with Customers

Part 3: The Marketing Mix

Part 4: Marketing in Context

Part 5: Contemporary Marketing Themes

Part 6: Managing and Monitoring the Marketing Effort

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