Principles of Marketing European Edition 6th Edition by Philip Kotler, Gary Armstrong, Lloyd Harris, Nigel Piercy ISBN 0273742973 9780273742975

Principles of Marketing European Edition 6th Edition by Philip Kotler, Gary Armstrong, Lloyd C. Harris, Nigel F. Piercy – Ebook PDF Instant Download/Delivery: 0273742973, 978-0273742975
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Product details:

ISBN 10: 0273742973
ISBN 13: 978-0273742975
Author: Philip Kotler, Gary Armstrong, Lloyd C. Harris, Nigel F. Piercy
Principles of Marketing European Edition 6th Edition: Principles of Marketing is the highly successful European adaptation of Kotler and Armstrong, one of the world’s leading and most authoritative marketing textbooks.

The text takes a practical and managerial approach to marketing. It is rich in topical examples and applications that show the major decisions that marketing managers face in their efforts to balance an organisation’s objectives and resources against needs and opportunities in the global marketplace.

Principles of Marketing European Edition 6th Edition Table of contents:

Chapter 1: What is Marketing?
Chapter 2: Strategic Planning
Chapter 3: Consumer Behavior: How People Make Buying Decisions
Chapter 4: Business Buying Behavior
Chapter 5: Market Segmenting, Targeting, and Positioning
Chapter 6: Creating Offerings
Chapter 7: Developing and Managing Offerings
Chapter 8: Using Marketing Channels to Create Value for Customers
Chapter 9: Using Supply Chains to Create Value for Customers
Chapter 10: Gathering and Using Information: Marketing Research and Market Intelligence
Chapter 11: Integrated Marketing Communications and the Changing Media Landscape
Chapter 12: Public Relations, Social Media, and Sponsorships
Chapter 13: Professional Selling
Chapter 14: Customer Satisfaction, Loyalty, and Empowerment
Chapter 15: Price, the Only Revenue Generator
Chapter 16: The Marketing Plan

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