Principles of Marketing 9th Edition by Philip Kotler 0132605015 9780132605014

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ISBN 10: 0132605015
ISBN 13: 978-0132605014
Author: Philip Kotler
Principles of Marketing Canadian Edition 9th Edition: Principles of Marketing has been recognized as the gold standard of Marketing texts due to it’s accessibility and breadth anchored by solid academic grounding, while continuing to be engaging and relevant. The ninth Canadian edition of Principles of Marketing has been thoroughly revised to reflect the major trends and forces impacting marketing in this era of customer value and relationships.

Principles of Marketing 9th Edition Table of contents:

Chapter 1 – What is Marketing?
Chapter 2 – Strategic Planning & The Marketing Environment
Chapter 3 – Consumer Behaviour: How People Make Buying Decisions
Chapter 4 – Business Buying Behaviour
Chapter 5 – Market Segmenting, Targeting, and Positioning
Chapter 6 – Product Strategy & New Product Development: Creating Offerings
Chapter 7 – Services Strategy
Chapter 8 – Price
Chapter 9 – Place (Distribution) Strategy
Chapter 10 – Integrated Marketing Communications
Chapter 11 – Public Relations, Sponsorships, and Direct Promotion
Chapter 12 – Professional Selling

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