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Principles of Microeconomics 4th Edition by Robert Frank, Ben Bernanke ISBN 0073362662 9780073362663

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ISBN 10:   0073362662
ISBN 13: 978-0073362663
Author:   Robert Frank, Ben Bernanke

Principles of Microeconomics, 7th Edition, provides a deeper understanding of economics by eliminating overwhelming detail and focusing on seven core principles that are reinforced and illustrated through the text.With engaging questions, explanations and exercises, the authors help students relate economic principles to a host of everyday experiences such as going to the ATM or purchasing airline tickets. Throughout this process, the authors encourage students to become “economic ” people who employ basic economic principles to understand and explain what they observe in the world around them.With new videos and interactive graphs alongside SmartBook’s adaptive reading experience, the 7th edition enables instructors to spend class time engaging, facilitating, and answering questions instead of lecturing on the basics.
 

Principles of Microeconomics 4th Table of contents:

PART 1 Introduction 
1 Thinking Like an Economist 
2 Comparative Advantage  
3 Supply and Demand 
PART 2 Competition and the Invisible Hand 
4 Elasticity 
5 Demand 
6 Perfectly Competitive Supply 
7 Efficiency and Exchange and The Invisible Hand in Action
PART 3 Market Imperfections 
8 Monopoly, Oligopoly, and Monopolistic Competition 
9 Games and Strategic Behavior
10 Externalities and Property Rights 
PART 4 Economics of Public Policy 
11 Using Economics to Make Better Choices

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