Principles of Microeconomics 4th edition by Dirk Mateer, Lee Coppock – Ebook PDF Instant Download/Delivery: 1324034157, 978-1324034155
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ISBN 10: 1324034157
ISBN 13: 978-1324034155
Author: Dirk Mateer, Lee Coppock
Drawing on their extensive teaching experience in the classroom and online, Mateer and Coppock continuously innovate to address the changing teaching and learning challenges faced by instructors and students. The Fourth Edition introduces new scaffolded learning pedagogy with a Norton Illumine Ebook as well as revised InQuizitive and Smartwork activities that provide personalized support and build problem-solving skills. New relevant and relatable examples ensure that students understand how their lives are influenced by economics, and rich Norton Teaching Tools resources help instructors connect with students before, during, and after class.
Principles of Microeconomics 4th Table of contents:
Chapter 1: Five Foundations of Economics
What Is Economics?
What Are Five Foundations of Economics?
Conclusion
Answering the Big Questions
Chapter Problems
Chapter 2: Model Building and Gains from Trade
How Do Economists Study the Economy?
What Is a Production Possibilities Frontier?
What Are the Benefits of Specialization and Trade?
What Is the Trade-Off between Having More Now and Having More Later?
Conclusion
Answering the Big Questions
Chapter Problems
Appendix 2A: Graphs in Economics
Graphs That Consist of One Variable
Graphs That Consist of Two Variables
Cautions in Interpreting Numerical Graphs
Appendix Problems
Chapter 3: The Market at Work: Supply and Demand
What Are the Fundamentals of Markets?
What Determines Demand?
What Determines Supply?
How Do Supply and Demand Interact to Create Equilibrium?
Conclusion
Answering the Big Questions
Chapter Problems
Appendix 3A: Changes in Both Demand and Supply
Appendix Problems
Chapter 4: Elasticity
What Is the Price Elasticity of Demand, and What Are Its Determinants?
How Do Changes in Income and the Prices of Other Goods Affect Elasticity?
What Is the Price Elasticity of Supply?
How Do the Price Elasticities of Demand and Supply Relate to Each Other?
Conclusion
Answering the Big Questions
Chapter Problems
Chapter 5: Market Outcomes and Tax Incidence
What Are Consumer Surplus and Producer Surplus?
When Is a Market Efficient?
Why Do Taxes Create Deadweight Loss in Otherwise Efficient Markets?
Conclusion
Answering the Big Questions
Chapter Problems
Chapter 6: Price Controls
When Do Price Ceilings Matter?
What Effects Do Price Ceilings Have on Economic Activity?
When Do Price Floors Matter?
What Effects Do Price Floors Have on Economic Activity?
Conclusion
Answering the Big Questions
Chapter Problems
Chapter 7: Market Inefficiencies: Externalities and Public Goods
What Are Externalities, and How Do They Affect Markets?
What Are Private Goods and Public Goods?
What Are the Challenges of Providing Nonexcludable Goods?
Conclusion
Answering the Big Questions
Chapter Problems
Chapter 8: Business Costs and Production
How Are Profits and Losses Calculated?
How Much Should a Firm Produce?
What Costs Do Firms Consider in the Short Run and the Long Run?
Conclusion
Answering the Big Questions
Chapter Problems
Chapter 9: Firms in a Competitive Market
How Do Competitive Markets Work?
How Do Firms Maximize Profits?
What Does the Supply Curve Look Like in Perfectly Competitive Markets?
Conclusion
Answering the Big Questions
Chapter Problems
Chapter 10: Understanding Monopoly
How Are Monopolies Created?
How Much Do Monopolies Charge, and How Much Do They Produce?
What Are the Problems with, and Solutions for, Monopoly?
Conclusion
Answering the Big Questions
Chapter Problems
Chapter 11: Price Discrimination
What Is Price Discrimination?
How Is Price Discrimination Practiced?
Conclusion
Answering the Big Questions
Chapter Problems
Chapter 12: Monopolistic Competition and Advertising
What Is Monopolistic Competition?
What Are the Differences among Monopolistic Competition, Competitive Markets, and Monopoly?
Why Is Advertising Prevalent in Monopolistic Competition?
Conclusion
Answering the Big Questions
Chapter Problems
Chapter 13: Oligopoly and Strategic Behavior
What Is Oligopoly?
How Does Game Theory Explain Strategic Behavior?
How Do Government Policies Affect Oligopoly Behavior?
What Are Network Externalities?
Conclusion
Answering the Big Questions
Chapter Problems
Chapter 14: The Demand and Supply of Resources
What Are the Factors of Production?
Where Does the Demand for Labor Come From?
Where Does the Supply of Labor Come From?
What Are the Determinants of Demand and Supply in the Labor Market?
What Role Do Land and Capital Play in Production?
Conclusion
Answering the Big Questions
Chapter Problems
Chapter 15: Income, Inequality, and Poverty
What Factors Determine Wages?
What Is Wage Discrimination, and What Are Important Factors That Cause Income Inequality?
How Do We Measure Income Inequality?
How Do Economists Analyze Poverty?
Conclusion
Answering the Big Questions
Chapter Problems
Chapter 16: Consumer Choice
How Do Economists Model Consumer Satisfaction?
How Do Consumers Optimize Their Purchasing Decisions?
What Is the Diamond-Water Paradox?
Conclusion
Answering the Big Questions
Chapter Problems
Appendix 16A: Indifference Curve Analysis
Indifference Curves
Properties of Indifference Curves
Using Indifference Curves to Illustrate the Consumer Optimum
Conclusion
Appendix Problems
Chapter 17: Behavioral Economics and Risk Taking
How Do Economists Explain Irrational Behavior?
What Is the Role of Risk in Decision-Making?
Conclusion
Answering the Big Questions
Chapter Problems
Chapter 18: Health Insurance and Health Care
What Are the Important Issues in the Healthcare Industry?
How Does Asymmetric Information Affect Healthcare Delivery?
How Do Demand and Supply Contribute to High Medical Costs?
How Do Incentives Influence the Quality of Health Care?
Conclusion
Answering the Big Questions
Chapter Problems
Chapter 19: International Trade
Is Globalization for Real?
How Does International Trade Help the Economy?
What Are the Effects of Tariffs and Quotas?
Conclusion
Answering the Big Questions
Chapter Problems
Glossary
Credits
Index
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