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The Product Marketing Manager Responsibilities and Best Practices in a Technology Company 1st Edition by Lucas Weber ISBN 1973317036 9781973317036

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ISBN 10: 1973317036 
ISBN 13: 9781973317036
Author: Lucas Weber

The Product Marketing Manager plays the crucial role of defining the positioning, messaging, and unique selling proposition of a product or product line. This involves taking detailed and technical product information and distilling it into key marketing and sales messages as well as working among several teams in an organization to plan and execute product releases and launches. This book is a must-have for anyone who works as, or with, a Product Marketing Manager. It not only explains the role but focuses on practical applications of the information presented and ties everything together with entertaining life lessons and anecdotes collected through years of experience by the author as well as interviews with his colleagues and other industry experts. If you are considering a career as a Product Marketing Manager, are new to the profession and looking for guidance and clarification, already have many years of experience in the role and are looking for new inspiration and ideas, or are interested in learning what a Product Marketing Manager colleague of yours is responsible for within your organization, this book is for you.

The  Product Marketing Manager Responsibilities and Best Practices in a Technology Company 1st Table of contents:

  • Part 1: Core Responsibilities of a PMM

    • Chapter 1: Market Intelligence & Customer Understanding

      • Market Research & Analysis

      • Competitive Intelligence

      • Customer Segmentation & Persona Development

      • Gathering Customer Insights & Feedback

    • Chapter 2: Product Positioning & Messaging

      • Defining Value Propositions

      • Crafting Differentiated Messaging

      • Developing Core Narratives & Storytelling

      • Product Naming & Branding Support

    • Chapter 3: Go-to-Market (GTM) Strategy & Execution

      • Launch Planning & Orchestration

      • Cross-Functional Collaboration (Sales, Product, Marketing)

      • Pricing & Packaging Strategy (PMM’s Role)

      • Channel Enablement

    • Chapter 4: Sales Enablement

      • Developing Sales Tools (Decks, Demos, Battlecards)

      • Sales Training & Readiness

      • Objection Handling & Competitive Selling

    • Chapter 5: Demand Generation & Marketing Campaign Support

      • Collaborating with Demand Gen/Growth Marketing

      • Content Strategy & Asset Development

      • Website & Digital Presence Optimization

      • Event & Conference Support

    • Chapter 6: Product Adoption & Lifecycle Management

      • Driving Feature Adoption

      • Customer Education & Onboarding

      • Renewals & Expansion Support

      • End-of-Life (EOL) Strategies

  • Part 2: Best Practices for PMM Success

    • Chapter 7: Building Strong Relationships

      • Partnering with Product Management

      • Aligning with Sales Leaders

      • Collaborating with Core Marketing Teams

      • Engaging with Executive Leadership

    • Chapter 8: Data-Driven PMM

      • Key Metrics for PMM Success

      • Analyzing Product Performance & Market Trends

      • A/B Testing Messaging & Positioning

      • Reporting & Communicating Impact

    • Chapter 9: Essential PMM Skills & Tools

      • Communication & Presentation Skills

      • Strategic Thinking & Market Acumen

      • Project Management for Launches

      • Recommended PMM Tools & Technologies

    • Chapter 10: Career Growth and Development as a PMM

      • Learning & Development Resources

      • Mentorship & Networking

      • Specialization vs. Generalization

      • Advancing Your PMM Career

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Tags: Lucas Weber, Marketing, Manager