The Profitability Test Does Your Strategy Make Sense 1st edition by Harborne Stuart – Ebook PDF Instant Download/Delivery: 0262529408, 978-0262529402
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Product details:
ISBN 10: 0262529408
ISBN 13: 978-0262529402
Author: Harborne Stuart
A new way to determine whether a business strategy will lead to profitability.
This book teaches readers to understand profitability in a systematic way, equipping them to provide logically coherent answers to questions about whether a new venture will be profitable, if changes in business strategy will generate an increase in profits, or if “staying the course” will result in continued profitability. Unlike books by business gurus that offer one-size-fits-all advice, this book starts from the premise that you, the reader, are in the best position to make difficult judgments about your business. It shows how to turn these judgments into coherent analysis, presenting state-of-the art theory for understanding business strategy from an economic perspective. The basic building block is the value that is created when the buyer and seller make a deal. In simple terms, if a company is to be profitable, it must make a favorable deal with each and every customer.
After setting out key principles and applying them to market situations, the book teaches readers to apply the analysis to their own businesses—in other words, to create their own business game, the main ingredients of which are people and the value that they can create. It addresses how to integrate strategic moves into the book’s theory of value creation and competition in order to address the sustainability of a company’s profits, the effectiveness of the “invisible hand,” and restrictions to competition. Optional appendixes explain the relevant mathematics.
The Profitability Test Does Your Strategy Make Sense 1st Table of contents:
I Value Creation and Competition
1 Value Creation: The Foundation of Profitability
2 Contributed Value and Unrestricted Competition
3 Willingness to Pay and Economic Cost
II Being Better—Winning the Customer
4 Competing for the Customer: The Value-Gap Advantage
5 Customer Tastes and Profitability
III Being in Demand
6 Guaranteed Profitability: The Power of Exclusion
7 Envy Is a Form of Exclusion
8 Nonconstant Marginal Costs
9 Market-Price Effects
10 Being in Demand: Guaranteed and Potential Profitability
11 Profitability under Unrestricted Competition
IV Your Firm’s Game
12 Buyers and Competitors
13 Suppliers
14 Larger Games
15 Economic Value: Relative and Subjective
V Changes in the Game
16 Sustaining Profitability
17 Strategic Moves: Changing the Game
18 Strategic Moves: Restrictions
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