The Psychology of Attitudes and Attitude Change 3rd edition by Gregory Maio, Geoffrey Haddock, Bas Verplanken ISBN 1526454140 9781526454140

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Product details:

ISBN 10: 1526454140
ISBN 13: 9781526454140
Author: Gregory Maio, Geoffrey Haddock, Bas Verplanken

This third edition explores the scientific methods that are used to better understand attitudes and how they change, updated to reflect the flurry of research activity in this dynamic subject over the past few years. Providing the fundamental concepts for understanding attitudes, with a balanced consideration of all approaches, the book pulls together many diverse threads from research across the world. Key features: Research highlights illustrate interesting and important case studies and their findings Recap ′What we have learned′ and ′What do you think?′ questions at the end of chapters get students thinking Key terms and a glossary help students get up to speed with terminology Even more international in scope – with research drawn from many countries and a stronger European perspective New research in areas such as hypocrisy, persuasion, matching and evaluative conditioning has been considered and included, showing the flourishing nature of this subject area Online resources including multiple choice questions, journal articles and flashcards for students, and PowerPoint slides and essay questions for lecturers to use for teaching ideas, available at study.sagepub.com/psychofattitudes3e    

The Psychology of Attitudes and Attitude Change 3rd Table of contents:

Section 1 Introduction: Why Do Attitudes Matter?

1 What Are Attitudes and How Are They Measured?

2 The Three Witches of Attitudes

Section 2 Introduction: What Do Attitudes Do?

3 The Influence of Attitudes on Information Processing and Behavior

4 How Do Attitudes Influence Behavior?

Section 3 Introduction: What Shapes Attitudes?

5 Cognitive Influences on Attitudes

6 Affective Influences on Attitudes

7 Behavioral Influences on Attitudes

8 Basic Principles in How Attitudes Are Shaped

Section 4 Introduction: What More Is There to Learn?

9 The Internal World

10 The External World

11 An Eye to the Future

Glossary

References

Author Index

Index

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