Qualitative Methods in Business Research A Practical Guide to Social Research 1st edition by Paivi Eriksson,Anne Kovalainen 9781446273395 1446273393

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ISBN 10:1446273393
ISBN 13:9781446273395
Author: Paivi Eriksson,Anne Kovalainen 

This pragmatic, applied textbook showcases the potential and impact of qualitative research in business and management. Using case studies and a global approach it provides you with an overview of the philosophies, methodologies and methods you will need to research in this field.   Demystifying the whole process, it walks you through every aspect of conducting and using research in business, including generating questions, collecting useful data, evaluating the research and disseminating your findings.  It also: Explores the challenges of working with qualitative data Introduces qualitative methods including interviews, focus groups & ethnography New to the 2nd edition: The role of digital tools and social media, and how you can use them for data collection 3 new chapters on qualitative content analysis, visual research and publishing research. Praise for the 1st edition: `Comprehensive, current and compelling, a winning combination for any research student or practitioner interested in increasing his/her knowledge about qualitative methods as they apply to business research′ – The Qualitative Report

Qualitative Methods in Business Research A Practical Guide to Social Research 1st Table of contents:

 

Part I The Business of Qualitative Research

1 Introduction

2 Research Philosophy

3 Research Design and Process

4 Research Questions and Literature Review

5 Access and Relationships

6 Ethics in Research

 

Part II Working with Qualitative Data

7 Introduction to Qualitative Data

8 Interviews and Observations

9 Digital Data

10 Qualitative Content Analysis

 

Part III Qualitative Research Approaches

11 Case Study Research

12 Ethnographic Research

13 Action Research

14 Focus Group Research

15 Grounded Theory Research

16 Narrative Research

17 Discourse Theoretical Research

18 Critical Research

19 Feminist Research

20 Visual Research

 

Part IV Writing, Evaluating and Publishing

21 Writing Process

22 Evaluation

23 Publishing

24 Breaking the Boundaries

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